EPISODE: 011 – Is It Customer Service Or Is It Marketing?
Sometimes the lines between customer service and marketing can get pretty blurred, but does it really matter? Join Kim and Brian as they talk about some of their[…]
EPISODE: 010 – Networking Skills To Get The Most From In-Person Events
In this week’s episode, our guest is The Queen of Connections. But wait, isn’t that Kim? Yes, yes it is. Brian interviews Kim about why you would want to[…]
EPISODE: 009 – What’s Your Story? Talking Video With Patrick Egan
Patrick Egan is the founder of Spark Interactive, a video production company that tells the stories of auto repair shops throughout the country. Patrick is an automotive[…]
EPISODE: 008 – The Top Features An Auto Repair Shop Website Needs
Not all websites are created equal. Some are online brochures while others are sales machines that work 24/7/365. Which do you want yours to be? In this week’s episode, Kim and Brian each discuss the[…]
EPISODE: 007 – How To Determine A Marketing Budget For Your Shop
Determining your auto repair shop’s marketing budget requires taking a lot of different things into consideration. The old adage is to spend 5-7% of[…]
EPISODE: 006 – The Two Books You Must Read If You Are Involved In Your Shop’s Marketing
If you’ve ever heard Brian or Kim teach, you’ve probably heard them recommend one or both of these great books. Brian likes to say that reading these[…]
Getting detailed reviews will help people find you who would have never found you otherwise. Start asking your clients to be specific with their reviews.
EPISODE: 005 – Using Marketing to Attract New Team Members
It feels like every shop in the country is looking for a new tech or service advisor. There is no silver bullet to hiring, but most shops are so bad[…]
EPISODE: 004 – Does Your Community REALLY Know You?
The question was posed to a group of panelists, “As an auto repair shop that hasn’t been doing any marketing, where do I start?” There are a lot of[…]
