Our Favorite Episodes of 2025
EPISODE: 186 – Our Favorite Episodes of 2025
Want a shortcut to the best episodes from 2025 that’ll breathe new life into your mindset, your marketing, and your mission as a shop owner? This one’s a must-listen. Kim and Brian sat down[…]
How ASCCA Protected Shops’ Ability to Track Google Ads—An Insider Update with Dave Kusa
EPISODE: 184 – How ASCCA Protected Shops’ Ability to Track Google Ads—An Insider Update with Dave Kusa
California auto repair shop owners, there’s a new regulation that almost flew under the radar, and if you’re doing any kind of digital advertising, you’ll want to hit play[…]
Preparing for the Unexpected with Darrin and Ginger Barney
EPISODE: 183 – Preparing for the Unexpected with Darrin and Ginger Barney
Most shop owners avoid tough conversations until it’s too late. But what happens when life throws you something completely unexpected[…]
Who is Josh Parnell, really?
EPISODE: 178 – Who is Josh Parnell, really?
Josh Parnell’s story isn’t your typical rise to success narrative. It’s one of faith, perspective, and the kind of leadership that’s forged through humility and hard lessons. From dreaming of becoming a filmmaker to serving as an Air Force[…]
Reigniting the Passion: How Larry Anderson Keeps the Joy in the Work
EPISODE: 176 – Reigniting the Passion: How Larry Anderson Keeps the Joy in the Work
Larry Anderson isn’t your typical shop owner and that’s exactly what makes this episode worth your time. From fabricating race cars and building trail-ready rigs with his wife, Cheryl, to mastering[…]
Service Advisor Auditing and Skill-building
EPISODE: 175 – Service Advisor Auditing and Skill-building
Kim Walker and Michael Doherty dig into what really happens at the front counter of an auto repair shop and why the service advisor’s role can make or break your marketing efforts. From real-world[…]
Marketing a Euro Shop vs General Repair: What’s Different?
TL;DR: Most auto repair shop marketing companies treat every shop the same. That’s a massive mistake. Euro shops and specialty repair shops need completely different marketing strategies than general repair shops because they serve different audiences with different values, search behaviors, and expectations. If you’re marketing a European auto repair shop like it’s a general […]
The Power of Story
EPISODE: 173 – The Power of Story
Brian and Kim Walker sit down with Wayne Marshall, CEO of The Institute for Automotive Business Excellence, to explore the real power behind storytelling in the auto repair industry. With deep roots in manufacturing[…]
SWOT Analysis for Auto Repair Shops: The Growth Tool You’re Not Using
TL;DR: Quick SWOT Breakdown for Busy Shop Owners Strengths: Double down on what sets your shop apart: skills, relationships, location, and reputation. If you don’t promote your strengths, they’re just wasted potential. Weaknesses: Not every weakness needs fixing, but some (like not knowing your numbers) will wreck your shop. Be honest and either improve it, […]
Backpacks, Car Shows, and Big Hearts: Marketing That Matters
EPISODE: 171 – Backpacks, Car Shows, and Big Hearts: Marketing That Matters
Wondering how one community-focused idea can transform your shop’s reputation, rally an entire town, and even get the mayor’s attention[…]