SEO FOR AUTO REPAIR SHOPS
GET FOUND WHEN YOUR CUSTOMERS ARE SEARCHING
That’s where SEO (Search Engine Optimization) comes in.
ISN’T SEO JUST
“Smoke And Mirrors”?
It’s not that different from auto repair. There are great shops and not-so-great shops. There are great techs and there are hacks. There are quality parts and there are junk parts. And a novice couldn’t tell the difference in any of it – but the truth always shows up in the end.
You have to be able to trust your SEO provider. At Shop Marketing Pros, we do what we say we’re going to do – when we say we’re going to do it. As a leading SEO service provider for auto repair shops, one of our promises to you is we won’t waste your money.
WHAT SEO TECHNIQUES
Do Shop Marketing Pros Use?
We do white-hat SEO (the kind Google wants you to do) using proven techniques that work over time and will never get you penalized. We don’t try to trick the search engines. Sure, that can lead to fast results but also fast declines in ranking that are almost impossible to recover from. Check out our SEO For Auto Repair Shops – FREE Online Course
Content Development
We work hard to build your website up as an authority on the topic of auto repair – and if you have a specialty – an authority on that specialty. We do this by creating highly optimized pages on your website that are very specific to the terms you should rank for and implementing an E-E-A-T ( Experience, Expertise, Authoritativeness, and Trustworthiness) approach in your website’s content. We also create blog posts that answer questions your potential customers are searching for answers for, and that are optimized for the more obscure terms as well.
Link Building
Links from other websites that point to your website are one of the most powerful signals to Google that your website is worth displaying in the search results. However all backlinks are not created equally, and some backlinks can actually hurt you. We don’t go overboard with this tactic. We emphasize quality over quantity. In some cases, the other tactics we employ are so powerful that we don’t have to build links. But when we do, we do it right providing you with quality backlinks to help with Domain Authority, Trust Factor and Increase Visits. Always Quality Backlinks over Quantity.
Citation Building
Press Releases
A single press release can make its way onto hundreds of websites all within a short period of time. The search engines see this influx of references to your business and it creates social proof that your shop is important in the moment. Of course there are ways on how to prioritize organic growth for your auto repair website, and we’re here to help you with that!
Technical SEO
These are the most common tactics we employ for SEO, and we do it with expert precision. There are many other tactics we use that don’t require a mention here. If you have questions about specifics, feel free to ask in a discovery call or kickoff meeting.
DOES SEO
Really Matter?
A very smart shop owner made the comment that SEO wasn’t important and that keyword-rich pages are no longer effective. His statement couldn’t have been more wrong and I later had the opportunity to challenge him on this podcast episode.
We find that many auto repair shops can rank “okay” for the most basic of searches like their business name, “auto repair shop”, and “mechanic near me” just by having a simple website and a complete Google Business Profile.
But stopping there can have you missing up to 60% of your relevant searches.
Not everybody searches for “mechanic near me”. Very often they search for more obscure terms like “Powerstroke injector replacement” or “shop that can work on cars with the new refrigerant”.
You don’t luck into getting found for those searches. This takes intentional work and content development on and off of your website.
Even the shops that rank “okay” for the most basic of terms will see vast improvements to those basic terms when being intentional about SEO. Do you know that SEO even helps with your Google Ads Strategy!
HOW DOES SEO
Work?
Our job when doing search engine optimization is to give the search engines the information they are looking for about your auto repair shop – and they’re looking for so much more than an online “brochure”..
The search engines are looking for a web of information about your shop. This web includes information that lives on your website, your Google Business Profile, and many other places online. It’s our job to make sure this information exists and is easily found by the search engines.
HOW WILL I KNOW IF
SEO Is Working?
Our Promise To You
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Full TransparencyYou’ll always know what we’re doing for you. We’ll never be that agency that you’re paying and don’t know if you’re getting what you paid for.
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We Won't Waste Your MoneyWe use proven marketing techniques that work when done consistently over time. We don’t fall for the shiny objects. We know they rarely work.
- We Value Your Trust Over Everything Else
And we won’t do anything to lose it. We will never choose profit over doing the right thing. - We Value Your Trust Over Everything Else
Interested In Hiring Shop Marketing Pros For SEO?
At SMP we primarily do SEO on auto repair shop websites that we build. That being said, in some cases we will work on existing websites. We will have to look at your website and make sure it is built on a platform we can work in.
If you need a new website, learn about auto repair shop websites by Shop Marketing Pros here.
Your next step is to book a discovery call. Don’t worry – we’re no-pressure when it comes to sales. We’ll meet with you, learn about your business, and show you examples of our work. We’ll ask you a lot of questions and answer any that you have for us.
We want to be sure it’s a great fit before you commit to work with us, and we won’t try to push you to do something you’re not ready to do.
Don’t you deserve to have a thriving business?
Are you tired of trying to attract new clients by offering cheap oil changes only to never see them again? Are marginal profits causing you stress and anxiety? Is shop morale not the highest because your technicians aren’t turning enough hours to feed their families?
Looking for something?