Worried about a new competitor? Kim Walker shares why a new shop down the street can sharpen your auto repair shop marketing, plus a first impression checklist to start.
See the auto repair marketing mistakes we find most in shop checkups, from weak websites to thin ad budgets, and what the best auto repair shop marketing companies fix first.
Not sure what to post on social media? Shop Marketing Pros shows how marketing for auto repair shops starts with the content already in your bays.
TL;DR: A fumbled phone call costs you more than one appointment. It burns the marketing dollars you already spent to make that phone ring. My
TL;DR: Matt Mevert of Mevert Automotive and Tire Center won VISION’s Best Place To Work Award, and his own team nominated him without telling him.
TL;DR: I had Joe Marconi from Elite Worldwide on the podcast to talk about his article, “Advertising Doesn’t Fix Car Count Problems.” He’s right, and
TL;DR: Great customers don’t usually leave because they’re unhappy. They leave because your shop became forgettable, or because life got in the way and nobody
TL;DR: A waiting list doesn’t happen by accident. Advanced European and Grove Street built theirs by showing people what to expect, capping the room at
TL;DR: AI search is changing how customers find auto repair shops. Right now, about 5% of searches happen in AI platforms like ChatGPT and Gemini,
TL;DR: Most auto repair shop marketing companies treat every shop the same. That’s a massive mistake. Euro shops and specialty repair shops need completely different
