How ASCCA Protected Shops’ Ability to Track Google Ads—An Insider Update with Dave Kusa
EPISODE: 184 – How ASCCA Protected Shops’ Ability to Track Google Ads—An Insider Update with Dave Kusa
California auto repair shop owners, there’s a new regulation that almost flew under the radar, and if you’re doing any kind of digital advertising, you’ll want to hit play[…]
Preparing for the Unexpected with Darrin and Ginger Barney
EPISODE: 183 – Preparing for the Unexpected with Darrin and Ginger Barney
Most shop owners avoid tough conversations until it’s too late. But what happens when life throws you something completely unexpected[…]
Takeaways From The Marketing AI Conference with Hallie Wasinger
EPISODE: 182 – Takeaways From The Marketing AI Conference with Hallie Wasinger
What if your best strategic thinking partner wasn’t on your payroll, but sitting right in your pocket?
In this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Hallie Wasinger to unpack what she learned at the MAICON (Marketing AI Conference). But don’t let the name fool you[…]
DIY, In-House, or Agency: How Should You Handle Your Auto Repair Shop Marketing?
TL;DR: Most shop owners either try to do all their marketing themselves, hire someone in-house, or work with an agency, but they’re not sure which one actually makes sense for their situation. DIY works when you’re bootstrapping and focused on community building. In-house works best for social media and local involvement. Agencies handle the technical […]
Reigniting the Passion: How Larry Anderson Keeps the Joy in the Work
EPISODE: 176 – Reigniting the Passion: How Larry Anderson Keeps the Joy in the Work
Larry Anderson isn’t your typical shop owner and that’s exactly what makes this episode worth your time. From fabricating race cars and building trail-ready rigs with his wife, Cheryl, to mastering[…]
The Power of Story
EPISODE: 173 – The Power of Story
Brian and Kim Walker sit down with Wayne Marshall, CEO of The Institute for Automotive Business Excellence, to explore the real power behind storytelling in the auto repair industry. With deep roots in manufacturing[…]
SWOT Analysis for Auto Repair Shops: The Growth Tool You’re Not Using
TL;DR: Quick SWOT Breakdown for Busy Shop Owners Strengths: Double down on what sets your shop apart: skills, relationships, location, and reputation. If you don’t promote your strengths, they’re just wasted potential. Weaknesses: Not every weakness needs fixing, but some (like not knowing your numbers) will wreck your shop. Be honest and either improve it, […]
Backpacks, Car Shows, and Big Hearts: Marketing That Matters
EPISODE: 171 – Backpacks, Car Shows, and Big Hearts: Marketing That Matters
Wondering how one community-focused idea can transform your shop’s reputation, rally an entire town, and even get the mayor’s attention[…]
Marketing Agency vs. Fractional CMO vs. Business Coach: Who Does What and Who Do You Need?
If you’re running a shop and trying to take things to the next level, you’ve probably felt the pressure. Maybe you’ve hit a plateau. Maybe your car count is unpredictable. Maybe you’re doing okay, but you know there’s more out there, and you’re just not sure what step to take next. That’s when the advice […]
SMP vs Fractional CMO vs Coach – What Does Each Do?​
EPISODE: 167 – SMP vs Fractional CMO vs Coach – What Does Each Do?​
In this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you’re trying to figure out […]