DIY, In-House, or Agency: How Should You Handle Your Auto Repair Shop Marketing?
TL;DR: Most shop owners either try to do all their marketing themselves, hire someone in-house, or work with an agency, but they’re not sure which one actually makes sense for their situation. DIY works when you’re bootstrapping and focused on community building. In-house works best for social media and local involvement. Agencies handle the technical […]
Service Advisor Auditing and Skill-building
EPISODE: 175 – Service Advisor Auditing and Skill-building
Kim Walker and Michael Doherty dig into what really happens at the front counter of an auto repair shop and why the service advisor’s role can make or break your marketing efforts. From real-world[…]
Scaling Your Marketing As You Scale Your Shop
EPISODE: 169 – Scaling Your Marketing As You Scale Your Shop
Ryan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets[…]
How To Get Your Customers To Like Your Team
The first time a customer meets your team might not even be at your shop. It could be during a quick phone call, at a community event, or even while standing in the grocery store checkout line. No matter where it happens, that first impression sticks with people far longer than we sometimes realize. In […]
Marketing Auto Body Shops with Daniel Burkholder
EPISODE: 160 – Marketing Auto Body Shops with Daniel Burkholder
Most shop owners don’t think about marketing when things are going great, but wait until the car count drops or the phones go quiet. That’s when the panic hits, and all eyes turn to marketing. But what if your[…]
Creating Superfans with Brittany Hodak
EPISODE: 156 – Creating Superfans with Brittany Hodak
Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That’s exactly who Brittany Hodak is. And thanks to[…]
Making Great First Impressions With Your Auto Repair Shop
What if I told you that your customer’s journey with your shop starts long before a customer walks through your door? Long before they think about booking an appointment, potential customers are already forming opinions about your shop based on what they see online in your auto repair marketing, what they hear over the phone, […]
Taking An Active Role In Your Shop’s Marketing w/ Doug DeLucca
EPISODE: 144 – Taking An Active Role In Your Shop’s Marketing w/ Doug DeLucca
Marketing isn’t just about spending money; it’s about strategy, creativity, and knowing what actually works. That’s exactly what Brian and Kim Walker unpack in this[…]
Managing Time & Tasks When You’re Overwhelmed
EPISODE: 141 – Managing Time & Tasks When You’re Overwhelmed
Sometimes life just doesn’t slow down, does it? Between running a business, managing a team, and balancing everything else, it’s easy to feel like you’re drowning in tasks. If that sounds familiar, you’re not alone.
Hi, I’m Kim Walker, and today I’m sharing my personal journey through a season of overwhelm[…]
Making Great First Impressions
EPISODE: 137 – Making Great First Impressions
Are your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and[…]