Here at Shop Marketing Pros, we believe in teaching as a valuable way to connect with shop owners, help them with their marketing, and inspire them to put effective marketing measures in place at their shop.
We are honored to have The Auto Repair Marketing Podcast as part of The Automotive Repair Podcast Network. In our podcasts you will hear from former shop owners, now marketers Brian and Kim Walker, our Shop Marketing Pros professional team members, coaches in the industry, shop owners, and other industry professionals.
It is our goal that every moment you spend listening leaves you with impactful ideas and inspiration to improve your marketing. If at anytime you have a question, feel free to contact us at anytime!
EPISODE: 221 – The world is churning. Business is changing. Car counts are down for a lot of shops, customers are feeling the squeeze, and it seems like everybody is getting kicked while they’re down[…]
EPISODE: 220 – Trust is becoming the currency of search, and auto repair shops that are willing to educate their customers are going to have a serious advantage. Brian Walker sits down with Shop Marketing Pros CMO Caroline Estess to dig into Marcus Sheridan’s Endless Customers methodology and what it looks like when applied to an auto repair shop.
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EPISODE: 219 – SEO can easily turn into a game of watching rankings, reporting what happened, and waiting to see what happens next. But what if there was a better way to know exactly when it’s time to stop focusing on one keyword and start going after the next[…]
EPISODE: 218 – What if the problem isn’t your marketing? What if the phone is ringing, the opportunities are there, and you’re simply not converting enough of them into appointments?
Brian sits down with Stan Stokes of GuestX to dig into data from more than 17,000 service inquiry calls across Shop Marketing Pros clients.[…]
EPISODE: 217 – Running an Auto Repair Shop in Alaska with Robert Wright
Alaska may be known for its breathtaking scenery and extreme conditions, but running a successful auto repair shop there comes with challenges that most shop owners in the Lower 48 never have to consider.[…]
EPISODE: 216 – Could You Be Ready for a Fractional CFO? with Eric Joern
Too many shop owners start their businesses because they’re great at fixing cars, not because they’re accountants, tax experts, or financial strategists. Unfortunately, that’s where a lot of costly mistakes begin.
Brian sits down with Eric Joern of Kaizen CPAs for an honest conversation about the financial side of running an auto repair shop. From common bookkeeping mistakes and tax planning myths[…]
EPISODE: 215 – Advertising Doesn’t Fix Car Count Problems with Joe Marconi
Joe Marconi believes one of the biggest mistakes auto repair shop owners make is assuming that more advertising will solve declining car count. In reality, marketing can make the phone ring, but what happens after a customer walks through the door determines whether they’ll ever come back. Brian Walker and Joe dive into the critical difference between customer acquisition […]
EPISODE: 214 – Most Commonly Found Missed Marketing Opportunities
Every day, auto repair shops leave valuable marketing opportunities on the table without even realizing it. From missing website essentials and weak SEO to underperforming Google Ads, Local Service Ads, and inconsistent social media, Kim Walker and Shop Marketing Pros’ Market Service Advisor Michael Doherty[…]
EPISODE: 213 – What It Really Takes to Become the Best Place to Work
Winning the Vision Hi-Tech Training & Expo Best Place to Work Award isn’t something that happens by accident. It’s the result of years of intentionally building a culture where people want to come to work, grow, and succeed.
In this conversation, Brian and Kim sit down with Matt Mevert of Mevert Automotive & Tire Center to unpack what it really takes to create an award-winning workplace[…]
EPISODE: 212 – Why Customers Ghost You – 7 Reasons Great Customers Don’t Come Back
Have you ever looked at a customer who spent thousands with you, loved your shop, left great reviews… and then just disappeared? You know- that head-scratching moment. We’re going to unpack it for you today!
Kim Walker explores the real reasons loyal customers disappear after what seemed like a great visit and shares seven practical insights to help auto repair shop owners create memorable experiences that keep clients coming back. From strengthening follow-up systems and building genuine relationships[…]
