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The Auto Repair Marketing Podcast

Here at Shop Marketing Pros, we believe in teaching as a valuable way to connect with shop owners, help them with their marketing, and inspire them to put effective marketing measures in place at their shop.

We are honored to have The Auto Repair Marketing Podcast as part of The Automotive Repair Podcast Network. In our podcasts you will hear from former shop owners, now marketers Brian and Kim Walker, our Shop Marketing Pros professional team members, coaches in the industry, shop owners, and other industry professionals.

It is our goal that every moment you spend listening leaves you with impactful ideas and inspiration to improve your marketing. If at anytime you have a question, feel free to contact us at anytime!

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Could You Be Ready for a Fractional CFO? with Eric Joern

EPISODE: 216 – Could You Be Ready for a Fractional CFO? with Eric Joern

Too many shop owners start their businesses because they’re great at fixing cars, not because they’re accountants, tax experts, or financial strategists. Unfortunately, that’s where a lot of costly mistakes begin.

Brian sits down with Eric Joern of Kaizen CPAs for an honest conversation about the financial side of running an auto repair shop. From common bookkeeping mistakes and tax planning myths[…]

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Advertising Doesn’t Fix Car Count Problems with Joe Marconi

EPISODE: 215 – Advertising Doesn’t Fix Car Count Problems with Joe Marconi

Joe Marconi believes one of the biggest mistakes auto repair shop owners make is assuming that more advertising will solve declining car count. In reality, marketing can make the phone ring, but what happens after a customer walks through the door determines whether they’ll ever come back. Brian Walker and Joe dive into the critical difference between customer acquisition […]

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Most Commonly Found Missed Marketing Opportunities

EPISODE: 214 – Most Commonly Found Missed Marketing Opportunities

Every day, auto repair shops leave valuable marketing opportunities on the table without even realizing it. From missing website essentials and weak SEO to underperforming Google Ads, Local Service Ads, and inconsistent social media, Kim Walker and Shop Marketing Pros’ Market Service Advisor Michael Doherty[…]

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What It Really Takes to Become the Best Place to Work

EPISODE: 213 – What It Really Takes to Become the Best Place to Work

Winning the Vision Hi-Tech Training & Expo Best Place to Work Award isn’t something that happens by accident. It’s the result of years of intentionally building a culture where people want to come to work, grow, and succeed.

In this conversation, Brian and Kim sit down with Matt Mevert of Mevert Automotive & Tire Center to unpack what it really takes to create an award-winning workplace[…]

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Why Customers Ghost You – 7 Reasons Great Customers Don’t Come Back

EPISODE: 212 – Why Customers Ghost You – 7 Reasons Great Customers Don’t Come Back

Have you ever looked at a customer who spent thousands with you, loved your shop, left great reviews… and then just disappeared? You know- that head-scratching moment. We’re going to unpack it for you today! 

Kim Walker explores the real reasons loyal customers disappear after what seemed like a great visit and shares seven practical insights to help auto repair shop owners create memorable experiences that keep clients coming back. From strengthening follow-up systems and building genuine relationships[…]

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What Shop Owners Need to Know About Meta One

EPISODE: 211 – What Shop Owners Need to Know About Meta One

This week, Caroline Legrand and Hallie Wasinger take over the mic to break down one of Meta’s biggest changes for businesses in years: Meta One. They explain what this new subscription service is, how it differs from Meta Verified, and what it could mean for auto repair shop owners who rely on Facebook and Instagram[…]

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How To Capture Great Content, Not Just Create It

EPISODE: 210 – How to capture great content, not just create it

Today, we’re tackling a challenge that almost every shop owner faces. You know social media is important. You know your marketing performs better when it’s authentic and showcases your people, your culture, and the incredible work happening inside your shop every day. But somewhere between the excitement[…]

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Real-World AI for Auto Repair Shops with Joe Schindler

EPISODE: 209 – Real-World AI for Auto Repair Shops with Joe Schindler

AI is moving fast, but most shop owners are still trying to figure out where it actually fits into their business. Joe Schindler has gone far beyond experimenting with ChatGPT and is putting AI to work in ways that save time[…]

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Legacy of Education, Events, and Care

EPISODE: 208 – Legacy of Education, Events, and Care

Some shops sponsor a Little League team and call it community involvement. Others build their entire business around serving people.

Patrick Weidman and Jean Bradley have spent decades creating a culture where giving back is simply part of how they do business. From Ladies’ Night educational events[…]

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Should Your Shop Have a Team Retreat?

EPISODE: 207 – Should Your Shop Have a Team Retreat?

Let’s be real. Your team probably needs a break more than they need another meeting.

Brian and Kim Walker talk about their fifth annual team retreat, why they intentionally do almost no work during it, and how getting away together has helped their remote team reconnect, rest, laugh[…]

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THIS PODCAST HAS BEEN MADE POSSIBLE BY

SMP Sponsor - Shop Boss Logo
SMP Sponsor - ARN Automotive Repair Network
SMP Sponsor - App Fueled
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