When setting up a Google My Business listing for an auto repair shop, one of the most important things you do that affects your map or “3-pack” rankings is selecting the correct business categories. Most people select the one category that best fits their business, but Google allows you to select multiple categories for a reason. You want to select as few categories as possible while also selecting all of the categories that truly represent your shop.
Throughout the years, SEO has changed. But the one thing that has remained consistent is that having a website full of high-quality content can lead to very good rankings, which is one of the most important things you can work towards in your auto repair shop’s marketing. Content alone isn’t always enough, but all other things being equal, the website with the best, and most content will win.
I’m going to make a bold statement. There may not be a more effective way out there to do marketing for an auto repair shop than video. Understand, I believe in marketing using ALL of the foundational techniques, but video may be the most effective.
One of the questions I get asked all the time is “What is the single best tactic to use when marketing a small business like an auto repair shop?” In this article, I’m going to answer that question – and there is absolutely a definitive answer for this.
