Your marketing for new customers will not be that different from your marketing for a technician. Solve a problem. Help them.
Take the time to hire right. If you’re in a rush then you’ll likely hire the wrong person which will only make your life more frustrating and difficult later on.
You need to know what types of strategies to deploy in order to build a bridge between your company and would-be customers.
At the core of building rewarding relationships with your customers is trust. This article is going to show you some ways you can do that when your marketing your auto repair shop.
As a marketing agency that specializes in marketing auto repair shops, we usually stick to the foundational marketing techniques that are repeatable and just – simply – work. It’s rare that we shy away from working within the realms of your website, email marketing, social media, search engine marketing, and direct mail.
The most successful auto repair shop owners have a clear idea who they’re targeting, what those audiences need to hear in order to convert, and when/where is the best time to target these people. By that, we don’t mean generic classifications like men or women ages 18-45. Defining your ideal customer requires a deep dive into your business goals, your local market, the products/services you offer, and more.
It’s time to bring in some new customers, bring back existing customers and maybe improve your brand awareness. Auto repair shop marketing could easily focus on one of those areas or all of them depending on what you’re doing. But is your marketing working?
One of the biggest reasons we hear from auto repair shop owners for not using social media well is the lack of time. As past shop owners ourselves, we remember how difficult it is to juggle everything there is to manage. I’m going to share some of our favorite tools you can use to help manage your social media and save you time.
Increasing your shop’s average repair order (ARO) is one of the most effective ways to maximize profits and run a more sustainable business. It’s far more effective than focusing on a higher car count. Higher car counts come with the downsides of more stress on your staff, more paperwork to manage, and more chaos to your shop.
