See Your Auto Repair Marketing ROI in Actual Revenue
You spend money on marketing every month. You get phone calls, form fills, and clicks. But at the end of the month, can you say exactly how many dollars in revenue came from that spend?
For most shop owners, the answer is no. You can see activity, but you can’t see the outcome.
That’s the gap PRO-ROI was built to close.
PRO-ROI is a marketing reporting platform from Shop Marketing Pros that tracks your auto repair marketing ROI in actual repair order revenue, not just clicks, calls, and leads. It connects your marketing directly to the customer, the repair order, and the dollars that came from it, so you know exactly what your marketing is producing.
This is marketing reporting for the automotive industry like nothing shops have had access to before.
Clicks and Calls Only Tell Part of the Story
Marketing reports have trained shop owners to celebrate the wrong things. A call comes in, it gets logged as a “conversion,” and that’s supposed to feel like a win. But a call isn’t revenue. A form fill isn’t revenue. Even a booked appointment isn’t revenue until the work is actually done and paid for.
This is where most auto repair marketing attribution falls short. It stops at the lead. It never follows that lead all the way through to a completed repair order, so you’re left guessing whether your ad spend is actually working or just generating noise.
PRO-ROI follows the full path: marketing activity to customer, customer to repair order, repair order to attributed revenue, revenue to return on ad spend, and long-term customer value. That’s the relationship that actually tells you whether your marketing is working, and it’s the relationship PRO-ROI is built around.
See the Repair Order Behind the Revenue
Here’s where PRO-ROI is different from anything else out there. Every dollar of attributed revenue in your dashboard links directly back to the repair order it came from.
Click on that RO number, and it opens the actual repair order inside your shop management system. You’re not taking our word for it. You’re not looking at an estimate or a projection. You’re looking at the real repair order with the real revenue, sourced straight from your own system.
There’s no smoke and mirrors here. If PRO-ROI says a customer’s visit generated a certain amount in revenue, you can verify it yourself in a couple of clicks. That level of transparency is rare in marketing reporting, and it’s exactly why we built it this way.
See the Numbers
That Matter to Your Shop
Ad spend, so you know exactly what went out the door
First-visit revenue from marketing-acquired customers
Customer lifetime value, tracked shop-wide
Auto Repair Marketing ROI, Broken Down by Customer Type
New customers your marketing brought in for the first time
Existing customers your marketing pulled back in, often missed by attribution tools that only track new customers
Repeat customers who've come back multiple times because of your marketing
Track Customer Value Beyond the First Visit
PRO-ROI tracks customer value beyond their first visit. It includes every repair order they approve with you, including their oil changes, deferred services they come back for later, and everything that customer spends with your shop over time. This is where the real return shows up. A shop’s initial ROAS might sit around 2.5 to 5X, but when you include return customers, that number can climb to 7X or higher, and it keeps climbing the longer that customer stays with you.
If you want a deeper look at why this matters, this connects directly to the difference between acquisition marketing and retention marketing and why the best shops use both.
Connect Google Ads and LSAs to Repair Revenue
PRO-ROI currently tracks results from Google Ads and Google Local Services Ads (LSA), the two channels where most shops are spending the bulk of their paid marketing budget.
If your Google Ads and Local Services Ads campaigns are already running with Shop Marketing Pros and you have a shop management system we are paired with, PRO-ROI gives you a direct line of sight into what those campaigns are actually producing in repair revenue.
Connect PRO-ROI With Your Shop Management System
PRO-ROI is built to work with the shop management system you already use. It currently integrates with:
We’re adding more shop management system integrations regularly, so if your system isn’t listed yet, it may be coming soon.
PRO-ROI isn’t staying tied to a desktop dashboard either; iOS and Android apps are in the pipeline, so you’ll soon be able to check your marketing ROI from your phone the same way you check everything else in your shop.
Shop Management System Made Easy with PRO-ROI
Frequently ASKED QUESTIONS
How do auto repair shops measure marketing ROI?
What is marketing attribution for an auto repair shop?
How do auto repair shops connect marketing leads to repair orders?
What is ROAS for an auto repair shop?
How can an auto repair shop track revenue from Google Ads?
Can PRO-ROI track repeat customers from marketing?
