MYTH: All digital marketing strategies work exclusively of one another
TRUTH: Your marketing strategies are more effective together!
While it is true that marketing tools like Google Ads and Social Media Marketing do not directly impact your SEO rankings, what they will do is boost your results. In order to maximize your marketing effectiveness, it is important you use a variety of strategies. These can include social media posts and content marketing efforts alongside SEO on your auto repair website where they appear online so people will know about them! The better your content is, the more likely your website will be found. The more effective your Digital Ads and Social Media marketing, the more traffic your website will gain.
At Shop Marketing Pros, we know as a company that we are better together. If you look closely at our core values, you will see the first value is synergy. We believe we are smarter together and that translates into all of the services we offer.
Let’s take a look at how digital marketing strategies work to improve your auto repair SEO and help you to reach your marketing goals.
Google Ads and SEO
When it comes to your shop’s Google Ads and SEO, think of it as a mutually beneficial relationship. Having a strong on-page SEO foundation on your website is a key part of keeping your Google Ad optimization score up because Google Ads perform best when they are directed to an optimized webpage. For example, an ad group about auto maintenance should direct to the auto maintenance page on your website. The reason for this is because Google AI has the ability to read the webpage and recognize relevant keywords you are targeting in your Google Ad group.
One of the most valuable uses of Google Ads for SEO is to research keywords. Keywords are the foundation of both search engine optimization and Google Ads PPC campaigns. Without targeting appropriate keywords, you will not be able to achieve much value from your SEO efforts.
Your auto repair shop ads and SEO create synergy through using the same research and analytic tools. Here is some useful data that can be shared between SEO and Google Ads:
- Google Analytics: connect your Google Analytics account in order to share web visitor/audience data with your Google Ads and vice versa.
- Google Ad Search Terms: use these to influence your blog topics and SEO keywords. After all, this is what people in your area are searching for and want to know – use it to position yourself as the expert. To help find those targeted keywords, you can use Google Ads’ Keyword Planner Tool.
Placing Google Ads can help us determine how relevant our target keywords are to our target audience, how high the conversion rates and CTRs are, and how competitive the target keywords are. Working with your SEO, this helps to determine what keywords should be focused on in your monthly content.
Keep in mind that even with the greatest SEO strategy, Google Ads can be more powerful in driving traffic because Google Ads takes up valuable real estate in the search engine results. Google Ads will show above any organic and local results that are created by SEO. With that being said, when a user sees both a digital ad and your organic ranking show up in the search results together, it creates trust within your brand. When you run Google Ads in addition to your SEO strategy, your shop is likely to take up more of the search result spots – locally and organically – bumping your competitors further down the page.
Social Media and SEO
Have you ever searched for your auto repair shop (or someone else’s – we won’t judge) and seen the Facebook or Instagram account for the business show up in the search results? That’s because your social media accounts are citations of your business. A citation is any site which includes your business name, address, and phone number (NAP). When your social media accounts are optimized and regularly shared to, they will remain relevant citations and help ensure someone searching for your auto shop will have success in finding you.
The mission of search engines, particularly Google, is to provide high quality and relevant content to its users. They gauge the quality primarily by how frequently a URL is seen throughout the web. As more web communication has moved to social media, Google and other search providers have integrated social signals as ranking signals.
Sharing content from your website (with the link) on your social media allows you to share a variety of content in one place for users to find easily. When these users like and share the content, it solidifies trust with search engines that the content is valuable. This is further evidence of the growing significance of social media in search rankings.
All of these efforts tie into improving your auto repair shop’s brand awareness, reputation, and online visibility. Plus, you can share content over and over on your social media, making your site‘s content evergreen and helping it remain relevant.
Knowing what people in your community are searching for online can help you to create content for social media and copy for your social media ads like Facebook Ads that are relevant to what people are looking for. By including content from your website, you can improve your rankings and increase your web traffic. This goes to say that not all social media content will influence your rankings, but quality content shared across your platforms definitely can help your shop.
Email Marketing For Direct Traffic
Utilizing email marketing to pair with your SEO is one of the most effective ways to increase your direct website traffic. Email newsletters are a great way to share educational and newly optimized content with the customers of your auto shop. When you link the respective pages from the email, clicks will result in website traffic. The more clicks your optimized pages receive, the more successful the rankings become in search engines!
Many email marketing platforms can show you a heat map of where people clicked in your email. By reviewing this, you can see what type of content your customers are looking for from your shop and then create more content like what they are clicking on, hone in on existing web pages, share them more on social media, and see your organic SEO improve for your auto repair shop!
Your Auto Repair Shop Marketing Strategies Are Better Together
Although your marketing tactics do not always directly impact one another, the effectiveness of having them work together cohesively is undeniable. If your auto repair shop marketing only consists of social media or advertisements, you might want to consider pairing it with SEO. Build trust with your customers and the SERPs while filling your shop’s bays today. To learn more about how our Pro Marketing Service works, schedule a call now.
About The Authors
Hallie Wasinger
As the advertising director at Shop Marketing Pros, Hallie is directly responsible for curating successful digital advertising campaigns on various platforms such as Facebook and Google. In addition to this, she leads the messaging team in the production and management of their client's online advertising. Hallie has a Bachelor of Arts in Marketing, a Google Ad Search Certification, and has focused her work experience specifically on digital marketing. She works hard to capture each client's "voice" and build upon that to help their businesses thrive.
Michelle Travis
As our website administrator, Michelle is directly responsible for maintaining our clients websites to assure they stay online, function without flaw and ensure users a rich online experience. As an SEO strategist, she works hard to create unique strategies and content tailored to each individual client while driving their google rankings to the top!
