Everyone likes to talk about how important reviews are for your auto repair shop, but they either don’t know or value the power of having keywords in your reviews. Yes, we get it, reviews are powerful. You want lots of them, and you want them to be good. That goes without saying. But all reviews […]
If You Want To Win Over The Search Engines, Talk The Way Your Customers Talk We were meeting with a new website client recently and talking through the pages that would be on the site. Our clients always know that they want a homepage, an “about us” page, a “contact” page, and usually a few […]
It seems like every time we teach a class or end up talking to a group of shop owners the topic comes up about blogging. It’s no secret that I’m a big believer in having an active blog, but why?
About The Author Brian Walker Brian is a Mercedes Benz Master Technician of 17 years. He owned Peak Automotive in Apex, NC, and served as Mechanical Division Director for ASA North Carolina. Brian now owns Shop Marketing Pros, a marketing agency specializing in the independent automotive aftermarket.
When setting up a Google My Business listing for an auto repair shop, one of the most important things you do that affects your map or “3-pack” rankings is selecting the correct business categories. Most people select the one category that best fits their business, but Google allows you to select multiple categories for a reason. You want to select as few categories as possible while also selecting all of the categories that truly represent your shop.
Throughout the years, SEO has changed. But the one thing that has remained consistent is that having a website full of high-quality content can lead to very good rankings, which is one of the most important things you can work towards in your auto repair shop’s marketing. Content alone isn’t always enough, but all other things being equal, the website with the best, and most content will win.