The Benefits of Pairing SEO w/ Your Other Auto Repair Shop Marketing Strategies

The Benefits of Pairing SEO w/ Your Other Auto Repair Shop Marketing Strategies

MYTH: All digital marketing strategies work exclusively of one another TRUTH: Your marketing strategies are more effective together! While it is true that marketing tools like Google Ads and Social Media Marketing do not directly impact your SEO rankings, what they will do is boost your results. In order to maximize your marketing effectiveness, it […]

5 Ways to Prioritize SEO for Your Auto Repair Shop

5 Ways to Prioritize SEO for Your Auto Repair Shop with blue blob shape and SEO in the search bar

When it comes to Search Engine Optimization (SEO), knowing where to start can be a bit overwhelming. You know your end goal for acquiring SEO services for your auto repair shop – to show up in the top position of the search results. But getting there is the real challenge.  The internet is constantly evolving. […]

How Do I Find The Right Keywords For My Repair Shop’s Website?

You can have the best website in the world but if people can’t find it when searching for the services you provide, it’s pointless. We all know the main terms people search for when looking for an auto repair shop, and every generalist shop wants to rank number 1 for the term “mechanic near me”, […]

Are You Building Equity With Your Marketing?

Are You Building Equity With Your Marketing? text being held by author Brian Walker with auto repair shop in background with white SMP logo

Prefer to listen? Use the player to listen or read below. Auto repair shop owners tend to look at marketing in two different ways. Some see marketing as an expense. Savvy business owners see marketing as an investment. Let’s look at each of these as a definition. Expense: cost or charge. Investment: the investing of […]

Should you hire a professional to photograph your auto repair shop?

smp-blog-should-you-hire-a-photographer text with SMP logo and close up of photographer hand holding camera

The Short Answer Is: Yes. But let’s talk about it a little in-depth. Although many people scoff at the cost of good, professional photography, it’s probably one of the best and most cost-efficient investments you’ll ever make in your business. People always say to “never judge a book by its cover,” yet everyone almost always […]

Working Keywords Into Reviews

Working Keywords Into Reviews with Shop Marketing Pros image of text with female hand using laptop with flowers in the background

Everyone likes to talk about how important reviews are for your auto repair shop, but they either don’t know or value the power of having keywords in your reviews. Yes, we get it, reviews are powerful. You want lots of them, and you want them to be good. That goes without saying. But all reviews […]

Are You Speaking Your Customer’s Language?

Are you speaking your customer's language? with Shop Marketing Pros in Hammond owner Brian Walker in blue polo shirt with arms crossed

https://youtu.be/8c-ey7wT4Bk If You Want To Win Over The Search Engines, Talk The Way Your Customers Talk We were meeting with a new website client recently and talking through the pages that would be on the site. Our clients always know that they want a homepage, an “about us” page, a “contact” page, and usually a […]

Why Auto Repair Shops Should Blog

Why Auto Repair Shops Should Blog

It seems like every time we teach a class or end up talking to a group of shop owners the topic comes up about blogging. It’s no secret that I’m a big believer in having an active blog, but why?

SEO Writing Template for Auto Repair Shops

SEO Writing Template for Auto Repair Shops

About The Author Brian Walker Brian is a Mercedes Benz Master Technician of 17 years. He owned Peak Automotive in Apex, NC, and served as Mechanical Division Director for ASA North Carolina. Brian now owns Shop Marketing Pros, a marketing agency specializing in the independent automotive aftermarket.