Your Google Business Profile + Mastering Local SEO

Are you ready to boost your auto repair shop’s local online presence? Your Google Business Profile, when expertly combined with effective local SEO strategies, can be the key to your success. In this blog, we’ll delve into the essentials of optimizing your Google Business Profile and share valuable insights on local SEO techniques that will […]

Radical Generosity in Your Gifting

Gifting has come very easy for me, but I understand how that is not the case for everyone. We all have our gifts and talents and gifting is one of mine! Being born to teach, connect, and serve I’ve found gifting to be natural for me. While we have our Core Values solidly in place as our […]

The Benefits of Pairing SEO w/ Your Other Auto Repair Shop Marketing Strategies

The Benefits of Pairing SEO w/ Your Other Auto Repair Shop Marketing Strategies

MYTH: All digital marketing strategies work exclusively of one another TRUTH: Your marketing strategies are more effective together! While it is true that marketing tools like Google Ads and Social Media Marketing do not directly impact your SEO rankings, what they will do is boost your results. In order to maximize your marketing effectiveness, it […]

5 Ways to Prioritize SEO for Your Auto Repair Shop

5 Ways to Prioritize SEO for Your Auto Repair Shop with blue blob shape and SEO in the search bar

When it comes to Search Engine Optimization (SEO), knowing where to start can be a bit overwhelming. You know your end goal for acquiring SEO services for your auto repair shop – to show up in the top position of the search results. But getting there is the real challenge.  The internet is constantly evolving. […]

How Do I Find The Right Keywords For My Repair Shop’s Website?

You can have the best website in the world but if people can’t find it when searching for the services you provide, it’s pointless. We all know the main terms people search for when looking for an auto repair shop, and every generalist shop wants to rank number 1 for the term “mechanic near me”, […]

Are You Building Equity With Your Marketing?

Are You Building Equity With Your Marketing? text being held by author Brian Walker with auto repair shop in background with white SMP logo

Auto repair shop owners tend to look at marketing in two different ways. Some see marketing as an expense. Savvy business owners see marketing as an investment. Let’s look at each of these as a definition. Expense: cost or charge. Investment: the investing of money or capital in order to gain profitable returns, such as […]

Should you hire a professional to photograph your auto repair shop?

smp-blog-should-you-hire-a-photographer text with SMP logo and close up of photographer hand holding camera

The Short Answer Is: Yes. But let’s talk about it a little in-depth. Although many people scoff at the cost of good, professional photography, it’s probably one of the best and most cost-efficient investments you’ll ever make in your business. People always say to “never judge a book by its cover,” yet everyone almost always […]

Working Keywords Into Reviews

Working Keywords Into Reviews with Shop Marketing Pros image of text with female hand using laptop with flowers in the background

Everyone likes to talk about how important reviews are for your auto repair shop, but they either don’t know or value the power of having keywords in your reviews. Yes, we get it, reviews are powerful. You want lots of them, and you want them to be good. That goes without saying. But all reviews […]

Are You Speaking Your Customer’s Language?

Are you speaking your customer's language? with Shop Marketing Pros in Hammond owner Brian Walker in blue polo shirt with arms crossed

https://youtu.be/8c-ey7wT4Bk If You Want To Win Over The Search Engines, Talk The Way Your Customers Talk We were meeting with a new website client recently and talking through the pages that would be on the site. Our clients always know that they want a homepage, an “about us” page, a “contact” page, and usually a […]

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