What Bikes Are In Your Yard?
I’m an 80’s kid, so I grew up riding bikes, playing outside, and actually having one-on-one interactions with the other kids in my neighborhood. Today, when kids want to know where their friends are, they open their iPhones and search on Find My Friends, or they message their text group to find out. When I […]
Acquisition vs. Retention Marketing, And Why It Matters For Your Auto Repair Shop
As Kim and I travel all over the country teaching classes on marketing, it’s apparent when we start talking to shop owners that they can tell you what different marketing activities they are doing, but not necessarily why they are doing them. Most small business owners do random marketing that is disconnected from everything else […]
Are You Building Equity With Your Marketing?
Prefer to listen? Use the player to listen or read below. Auto repair shop owners tend to look at marketing in two different ways. Some see marketing as an expense. Savvy business owners see marketing as an investment. Let’s look at each of these as a definition. Expense: cost or charge. Investment: the investing of […]
How Do You Create Great Social Media Content For An Auto Repair Shop?
So, you read our blog on finding content and you snapped a few photos of your shop, the team, and of some super neat repairs your team has handled. Now it’s time to share it! If there is one thing we hear that is more daunting to auto repair shops than getting comfortable with finding […]
The Most Valuable Skill You Can Learn As A Marketer
Prefer to listen? Use the player to listen or read below. As I write this article I’m sitting at the Orlando World Center Marriott for the STX Conference put on by Worldpac. Kim and I are teaching 3 different classes on auto repair shop marketing. We teach so much about how to do search engine […]
2 Things Auto Repair Shops Should Be Talking About Right Now
Prefer to listen? Use the player to listen or read below. As I write this article it’s March of 2022 and Russia has invaded Ukraine. You’re probably already asking yourself what this has to do with marketing an auto repair shop. Well, there are a couple of things you need to be talking about in […]
Where to FIND Content?
Do you ever look at the upcoming month on your calendar and find yourself wondering how you’ll ever fill it with content? Or, where in the world will you ever come up with enough capturing ideas? It’s no secret that being in a constant creative state is tough. You’ll find yourself running into dead ends, […]
Help! There’s Road Construction In Front Of My Shop!
We do not shy away from sharing our tragic road construction story. After all, it is part of us, our history, our present, and will forever guide our future. Sounds dramatic, probably so, but it is what it is! When Brian and I owned our auto repair shop in Apex, NC we found ourselves right […]
How Auto Repair Shops Can Show Employee Appreciation
Appreciation. It’s a simple but profound and important word. It’s defined as… “recognition and enjoyment of the good qualities of someone or something” That alone deserves a pause. Stop and reflect on the meaning of “appreciation” before you start brainstorming ideas. When you put pen to paper and make your list of things you can do […]
Why Specializing Could Be The Best Thing You Ever Do
Prefer to listen? Use the player to listen or read below. I was recently interviewed for an article by Paul Hadowanic at Ratchet + Wrench. Paul had initially intended to write a story talking about marketing a shop transitioning from being a specialty shop to being a generalist shop. I found this very difficult to […]
