How To Write a Technician Hiring Ad

How To Write a Technician Hiring Ad with Shop Marketing Pros image of title text with SMP logo, branding colors of teal, blue, gold and a dark chartreuse with an example of building an ad online

Pretty much every auto repair shop I know of is trying to hire technicians. I guess because Facebook knows I’m in this space, they like to show me the recruitment ads y’all are running. Most of them suck 🤣🤣 The ads I see look like some version of this. Headline: Technician Wanted Body Copy: ABC […]

Boosting Your Auto Repair Shop Boosted Posts on Facebook

Boosting Your Auto Repair Shop Boosted Posts on Facebook with Shop Marketing Pros in Hammond LA, image with post title text with SMP logo and images of fb posts in circle

Here I was watching TV and scrolling through Facebook when I saw a Facebook boosted post from a friend of mine in the auto repair industry.  It made me “slow my scroll.” That’s a lie. It STOPPED my scrolling because I said to myself, “oh, no….I have to share this with him!”. The thing is, […]

Hiring Auto Repair Shop Technicians in the Digital Age

Hiring Auto Repair Shop Technicians in the Digital Age with Shop Marketing Pros image with blog title text, design aspects in blue and aqua blue with a "Now Hiring Technicians (Desperately) sign hanging on glass door of auto repair shop

“We’re in desperate need of a new technician.” This is an obstacle almost every one of our clients has faced this year. The truth is, good auto repair techs are hard to come by, and the even sadder truth is that the hiring shortage our country has faced this year did not help. Most great […]

12 Days of Christmas: Marketing Edition

12 days of Christmas Marketing Edition text with Christmas trimmings on left and right of text

There are so many translations of what the “12 Days of Christmas” really means, where it came from and how it’s used. For the purpose of this blog, we just want to have some fun and share some ideas for you to use in your auto repair shop marketing for the month of December. Stick […]

Planning a Trunk-or-Treat for Your Auto Repair Shop

Planning a Trunk-or-Treat for Your Repair Shop with Shop Marketing Pros; image of blog title with a little girl in a rainbow unicorn halloween costume standing in front of a decorated trunk

It’s October and that means two things: pumpkin spice + Halloween. No, like, really.  While it’s surely a cool treat to add pumpkin spice coffee to your snack area in the waiting room, I want to help you plan a really fun event for your community that will bring new folks to your auto repair […]

Fender Covers Protect More Than Paint

Fender Covers Protect More Than Paint in your Auto Repair Shop with Brian Walker of Shop Marketing Pros, holding up an image of fender covers with the text of the blog

https://youtu.be/kkyEPh_4RcM As a marketing agency specializing in marketing auto repair shops, we have to over-analyze everything we put out there for our clients.  We constantly ask our clients to send us pictures and videos of what’s happening in their shop. We’ll often get pics or videos from one of our shop owners, and they or […]

Should you hire a professional to photograph your auto repair shop?

The Short Answer Is: Yes. But let’s talk about it a little in-depth. Although many people scoff at the cost of good, professional photography, it’s probably one of the best and most cost-efficient investments you’ll ever make in your business. People always say to “never judge a book by its cover,” yet everyone almost always […]

How To Attract High-End Clients

How To Attract High-End Clients with Shop Marketing Pros image of text with color blobs and a mercedes G Wagen in the background

A common question we get when working with our clients is “What can we do to attract high-end clients who will spend money and actually take care of their cars?” This isn’t one of those questions I can answer with a “do this thing, and this will happen” kind of answer. Attracting high-end clients requires […]

Working Keywords Into Reviews

Working Keywords Into Reviews with Shop Marketing Pros image of text with female hand using laptop with flowers in the background

Everyone likes to talk about how important reviews are for your auto repair shop, but they either don’t know or value the power of having keywords in your reviews. Yes, we get it, reviews are powerful. You want lots of them, and you want them to be good. That goes without saying. But all reviews […]

What Should My Auto Repair Shop’s Google Ads Budget Be?

What Should My Auto Repair Shop’s Google Ads Budget Be? with Shop Marketing Pros text with Google trademarke colors of blue, yellow and red aside male hands counting a handful of money

It’s one of those questions we get all the time, and there is no easy answer. The question is “How much should I spend on my Google Ads budget?”  There is no broad answer for this. There are so many variables, and we’ll cover them below.  For the sake of this article, I’m going to […]