How To Attract High-End Clients

How To Attract High-End Clients with Shop Marketing Pros image of text with color blobs and a mercedes G Wagen in the background

A common question we get when working with our clients is “What can we do to attract high-end clients who will spend money and actually take care of their cars?” This isn’t one of those questions I can answer with a “do this thing, and this will happen” kind of answer. Attracting high-end clients requires […]

Working Keywords Into Reviews

Working Keywords Into Reviews with Shop Marketing Pros image of text with female hand using laptop with flowers in the background

Everyone likes to talk about how important reviews are for your auto repair shop, but they either don’t know or value the power of having keywords in your reviews. Yes, we get it, reviews are powerful. You want lots of them, and you want them to be good. That goes without saying. But all reviews […]

What Should My Auto Repair Shop’s Google Ads Budget Be?

What Should My Auto Repair Shop’s Google Ads Budget Be? with Shop Marketing Pros text with Google trademarke colors of blue, yellow and red aside male hands counting a handful of money

It’s one of those questions we get all the time, and there is no easy answer. The question is “How much should I spend on my Google Ads budget?”  There is no broad answer for this. There are so many variables, and we’ll cover them below.  For the sake of this article, I’m going to […]

Are You Washing Your Customer’s Cars?

Main blog image - are you washing your customer's cars?

Sticking with my theme lately of “Is That Really Marketing?” I wanted to have a quick conversation about one of the best things you can do to market your auto repair shop, and that’s washing your customer’s cars. Brian, washing cars is customer service, not marketing. As my son would say, “BET!” Call it what […]

Why You Should Never Stop Marketing Your Auto Repair Shop

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Imagine that. A marketing guy is telling you that you should never stop marketing. Believe me when I say I understand the level of distrust that can happen when someone tells you to do something that benefits them. But I promise you what I’m saying here is the cold, hard truth – without bias. At […]

Is That Really Marketing?

Blog Image for : Is That Really Marketing?

This past weekend I made the trip out to Ogden Utah to teach at The MARS Conference. MARS stands for Marketing for Auto Repair Shops. It was a great conference that was put on by The Institute for Automotive Business Excellence. At the conference they had speakers who brought some truly great information that, when […]

Are You Speaking Your Customer’s Language?

Are you speaking your customer's language? with Shop Marketing Pros in Hammond owner Brian Walker in blue polo shirt with arms crossed

If You Want To Win Over The Search Engines, Talk The Way Your Customers Talk We were meeting with a new website client recently and talking through the pages that would be on the site. Our clients always know that they want a homepage, an “about us” page, a “contact” page, and usually a few […]

Marketing Your Shop For Car Care Month

Marketing your auto repair shop for national car

If you’re an active shop owner in the automotive repair industry then you’ve surely heard that April is National Car Care Month. But what do you do with that? A lot! As a former shop owner, I couldn’t wait for April (National Car Care Month) and October (Fall Car Care Month) because it gave me […]