How To Attract High-End Clients
A common question we get when working with our clients is “What can we do to attract high-end clients who will spend money and actually take care of their cars?” This isn’t one of those questions I can answer with a “do this thing, and this will happen” kind of answer. Attracting high-end clients requires […]
Working Keywords Into Reviews
Everyone likes to talk about how important reviews are for your auto repair shop, but they either don’t know or value the power of having keywords in your reviews. Yes, we get it, reviews are powerful. You want lots of them, and you want them to be good. That goes without saying. But all reviews […]
What Should My Auto Repair Shop’s Google Ads Budget Be?
It’s one of those questions we get all the time, and there is no easy answer. The question is “How much should I spend on my Google Ads budget?” There is no broad answer for this. There are so many variables, and we’ll cover them below. For the sake of this article, I’m going to […]
Are You Washing Your Customer’s Cars?
Sticking with my theme lately of “Is That Really Marketing?” I wanted to have a quick conversation about one of the best things you can do to market your auto repair shop, and that’s washing your customer’s cars. Brian, washing cars is customer service, not marketing. As my son would say, “BET!” Call it what […]
Why You Should Never Stop Marketing Your Auto Repair Shop
Imagine that. A marketing guy is telling you that you should never stop marketing. Believe me when I say I understand the level of distrust that can happen when someone tells you to do something that benefits them. But I promise you what I’m saying here is the cold, hard truth – without bias. At […]
Is That Really Marketing?
This past weekend I made the trip out to Ogden Utah to teach at The MARS Conference. MARS stands for Marketing for Auto Repair Shops. It was a great conference that was put on by The Institute for Automotive Business Excellence. At the conference they had speakers who brought some truly great information that, when […]
Are You Speaking Your Customer’s Language?
If You Want To Win Over The Search Engines, Talk The Way Your Customers Talk We were meeting with a new website client recently and talking through the pages that would be on the site. Our clients always know that they want a homepage, an “about us” page, a “contact” page, and usually a few […]
Are Your Repair Shop’s Google Ads As Good As They Can Be
Google Ads for auto repair shops can definitely serve as a primary source of leads and conversions – but only if they’re optimized to support the success of[…]
If Gas Shortage Is What’s Being Talked About, Are You Talking About Gas Mileage?
Friends, one of the discussions in the country right now is about the gas shortage. Politics aside, people in affected areas are[..]
Marketing Your Shop For Car Care Month
If you’re an active shop owner in the automotive repair industry then you’ve surely heard that April is National Car Care Month. But what do you do with that? A lot! As a former shop owner, I couldn’t wait for April (National Car Care Month) and October (Fall Car Care Month) because it gave me […]
