Want to Hire Better Techs? Start With a Careers Page That Actually Works
TL;DR: Most auto repair shop website careers pages are terrible and get zero applications. To attract great techs, you need seven essential elements: an owner video message, real photos (not stock), team testimonials, a simple application (no resume required), a benefits list, a core values visual, and an open positions section. Always be hiring even […]
Marketing To Hire
EPISODE: 152 – Marketing To Hire
So, you didn’t go to school for HR, and let’s be honest, hiring probably wasn’t what you dreamed about when you opened your shop. But here you are[…]
Creating Magnetic Shop Culture to Attract the Best Team
What would you do, say, or feel if one of your team members described your company as a cult? I’ve had the luxury of working for some really great organizations. I’ve also had the pain of working for some who were not great. I bet if you asked ten people how they define greatness you’d […]
Maintaining Your Company Culture While Growing
EPISODE: 041 – Maintaining Your Company Culture While Growing
You’re growing – -a lot, but concerned about losing the company culture you’ve spent so much time, energy, effort, and[…]
How to Create The Perfect Careers Page
EPISODE: 030 – How to Create The Perfect Careers Page
With the challenges of hiring post-pandemic in an industry where there is an actual shortage of skilled labor, it’s important that you do everything you[…]
Using Marketing to Attract New Team Members
EPISODE: 005 – Using Marketing to Attract New Team Members
It feels like every shop in the country is looking for a new tech or service advisor. There is no silver bullet to hiring, but most shops are so bad[…]
How To Write a Technician Hiring Ad
Pretty much every auto repair shop I know of is trying to hire technicians. I guess because Facebook knows I’m in this space, they like to show me the recruitment ads y’all are running. Most of them suck 🤣🤣 The ads I see look like some version of this. Headline: Technician Wanted Body Copy: ABC […]
Hiring Auto Repair Shop Technicians in the Digital Age
“We’re in desperate need of a new technician.” This is an obstacle almost every one of our clients has faced this year. The truth is, good auto repair techs are hard to come by, and the even sadder truth is that the hiring shortage our country has faced this year did not help. Most great […]
How do I hire automotive technicians today? Differently!
Your marketing for new customers will not be that different from your marketing for a technician. Solve a problem. Help them.
Take the time to hire right. If you’re in a rush then you’ll likely hire the wrong person which will only make your life more frustrating and difficult later on.
Team Building Is The Cornerstone Of Professional Success
The following article was originally published on our main agency website. We’ve gone through the process now of setting up these Google Guarantee Ads for a couple of roofers and they’re seeing great results. We know this is going to be huge for auto repair shops as well. We hope you find value in this article. […]