EPISODE: 192 – If I Took Over Your Shop’s Marketing for 90 Days
What would happen if someone walked into your shop tomorrow and took over your marketing for the next 90 days?
No theory.
No fluff.
No “someday” ideas.
Just a step-by-step execution plan designed to fill bays, tighten up your processes, and position your shop as the obvious choice in your market.
In this episode, Brian lays out exactly what he would do, starting with Local Service Ads and a full marketing audit, all the way through AI optimization, content strategy, Google Ads, CRM implementation, phone call analysis, video marketing, community networking through BNI and the Chamber, and even launching a local podcast.
This is a blueprint.
Not for surviving.
For building something that dominates.
If your shop isn’t doing consistent marketing, or you’re doing some of it but not seeing the traction you want, this episode will show you where to focus first and what to fix next.
Stop guessing. Start executing.
Hit play now and see what 90 days of focused marketing could really do for your shop.
Timestamps
Introduction and Episode Context (00:00:00) Brian introduces the episode, outlines the 90-day marketing takeover scenario, and thanks sponsors.
Assumptions and Approach (00:01:18) Explains assumptions: general repair shop, little/no marketing, and the step-by-step blueprint approach.
Start Local Services Ads (LSA) Process (00:02:15) Begins LSA setup due to approval time, discusses its importance and common misconceptions.
Shop Cleanup for First Impressions (00:04:20) Assigns cleaning and organizing the shop to improve first impressions for marketing visuals.
Comprehensive Marketing Audit (00:06:26) Performs a full audit: Google Business Profile, website (including ADA compliance), social media, email, and direct mail.
Join Community Groups (BNI & Chamber) (00:10:03) Joins BNI and Chamber of Commerce, brings a team member to train for ongoing networking.
Set Up AI Tools (ChatGPT & Claude) (00:11:05) Implements AI tools for marketing support, content creation, and brand training.
Create Content Bank (00:12:26) Builds a large repository of website and marketing content, ensuring quality and brand alignment.
Develop Team Bios, Memberships, and News Sections (00:14:42) Adds team bios, memberships/affiliations, and news/awards to the website for trust and authority.
Implement Guest X for Call Analysis (00:20:23) Uses Guest X to analyze phone calls, improve service advisor skills, and ensure marketing ROI.
Daily and Weekly Video Content (00:22:44) Begins daily short-form and weekly long-form video creation to engage and educate the audience.
Start a Local Community Podcast (00:23:42) Launches a podcast focused on local community topics, not auto repair, to build local authority.
Weekly SEO & AI-Optimized Content (00:24:44) Publishes weekly written content based on real shop issues, optimized for both SEO and AI.
Staff Meeting: Collect Client Questions (00:27:12) Holds a team meeting to gather all client questions, forming a content creation roadmap.
Set Up Google Ads (00:28:18) Implements Google Ads to target specific profitable services and detailed search queries.
Replace Stock Images with Real Photos (00:29:23) Takes and uploads real shop photos to replace stock images on the website and marketing materials.
Implement Review Strategy (00:30:24) Establishes a process to generate and respond to reviews that boost SEO and AI visibility.
Deploy CRM (App Fueled) (00:31:33) Implements a CRM (App Fueled) for client communication, follow-ups, and call center integration.
Send Regular Email Newsletters (00:33:50) Starts monthly email newsletters to keep the shop top-of-mind, focusing on brand presence over open rates.
Conclusion and Call for Feedback (00:35:53) Encourages listeners to share results, check out other podcasts, and thanks sponsors.
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