Boosting Your Auto Repair Shop Boosted Posts on Facebook
Here I was watching TV and scrolling through Facebook when I saw a Facebook boosted post from a friend of mine in the auto repair industry. It made me “slow my scroll.” That’s a lie. It STOPPED my scrolling because I said to myself, “oh, no….I have to share this with him!”. The thing is, […]
Hiring Auto Repair Shop Technicians in the Digital Age
“We’re in desperate need of a new technician.” This is an obstacle almost every one of our clients has faced this year. The truth is, good auto repair techs are hard to come by, and the even sadder truth is that the hiring shortage our country has faced this year did not help. Most great […]
12 Days of Christmas: Marketing Edition
There are so many translations of what the “12 Days of Christmas” really means, where it came from and how it’s used. For the purpose of this blog, we just want to have some fun and share some ideas for you to use in your auto repair shop marketing for the month of December. Stick […]
Planning a Trunk-or-Treat for Your Auto Repair Shop
It’s October and that means two things: pumpkin spice + Halloween. No, like, really. While it’s surely a cool treat to add pumpkin spice coffee to your snack area in the waiting room, I want to help you plan a really fun event for your community that will bring new folks to your auto repair […]
Fender Covers Protect More Than Paint
https://youtu.be/kkyEPh_4RcM As a marketing agency specializing in marketing auto repair shops, we have to over-analyze everything we put out there for our clients. We constantly ask our clients to send us pictures and videos of what’s happening in their shop. We’ll often get pics or videos from one of our shop owners, and they or […]
Should you hire a professional to photograph your auto repair shop?
The Short Answer Is: Yes. But let’s talk about it a little in-depth. Although many people scoff at the cost of good, professional photography, it’s probably one of the best and most cost-efficient investments you’ll ever make in your business. People always say to “never judge a book by its cover,” yet everyone almost always […]
How To Attract High-End Clients
A common question we get when working with our clients is “What can we do to attract high-end clients who will spend money and actually take care of their cars?” This isn’t one of those questions I can answer with a “do this thing, and this will happen” kind of answer. Attracting high-end clients requires […]
Are You Speaking Your Customer’s Language?
https://youtu.be/8c-ey7wT4Bk If You Want To Win Over The Search Engines, Talk The Way Your Customers Talk We were meeting with a new website client recently and talking through the pages that would be on the site. Our clients always know that they want a homepage, an “about us” page, a “contact” page, and usually a […]
If Gas Shortage Is What’s Being Talked About, Are You Talking About Gas Mileage?
Friends, one of the discussions in the country right now is about the gas shortage. Politics aside, people in affected areas are[..]
Marketing Your Shop For Car Care Month
If you’re an active shop owner in the automotive repair industry then you’ve surely heard that April is National Car Care Month. But what do you do with that? A lot! As a former shop owner, I couldn’t wait for April (National Car Care Month) and October (Fall Car Care Month) because it gave me […]
