Holiday Marketing Boost: End 2025 with a Bang
Build your 2026 auto repair marketing plan now. Review 2025, map real strategies, and grow with clarity. Start with a free DMI.
2026 Auto Repair Marketing Playbook: Build Your Shop’s Growth Strategy
Build your 2026 auto repair marketing plan now. Review 2025, map real strategies, and grow with clarity. Start with a free DMI.
How Do Top Auto Repair Shops Leverage Online Reviews for Growth?
Don’t just collect reviews, use them. See how the best shops use reviews for SEO, marketing, and reputation to grow faster and smarter.
Radical Generosity in Your Gifting
Gifting has come very easy for me, but I understand how that is not the case for everyone. We all have our gifts and talents and gifting is one of mine! Being born to teach, connect, and serve I’ve found gifting to be natural for me. While we have our Core Values solidly in place as our […]
Your Auto Repair Shop Event Planning Guide
Let’s start this blog out with some serious honesty. In Kim’s previous (or maybe future) life, she believes she was/will be an event planner. She will tell you that she is confident she was made for this. With that understanding, we realize that not everyone was born with this as a gift. She’s positive that […]
Acquisition vs. Retention Marketing, And Why It Matters For Your Auto Repair Shop
As Kim and I travel all over the country teaching classes on marketing, it’s apparent when we start talking to shop owners that they can tell you what different marketing activities they are doing, but not necessarily why they are doing them. Most small business owners do random marketing that is disconnected from everything else […]
Are You Building Equity With Your Marketing?
Auto repair shop owners tend to look at marketing in two different ways. Some see marketing as an expense. Savvy business owners see marketing as an investment. Let’s look at each of these as a definition. Expense: cost or charge. Investment: the investing of money or capital in order to gain profitable returns, such as […]
How Do You Create Great Social Media Content For An Auto Repair Shop?
So, you read our blog on finding content and you snapped a few photos of your shop, the team, and of some super neat repairs your team has handled. Now it’s time to share it! If there is one thing we hear that is more daunting to auto repair shops than getting comfortable with finding […]
The Most Valuable Skill You Can Learn As A Marketer
Prefer to listen? Use the player to listen or read below. As I write this article I’m sitting at the Orlando World Center Marriott for the STX Conference put on by Worldpac. Kim and I are teaching 3 different classes on auto repair shop marketing. We teach so much about how to do search engine […]
2 Things Auto Repair Shops Should Be Talking About Right Now
Prefer to listen? Use the player to listen or read below. As I write this article it’s March of 2022 and Russia has invaded Ukraine. You’re probably already asking yourself what this has to do with marketing an auto repair shop. Well, there are a couple of things you need to be talking about in […]