How To Attract High-End Clients
A common question we get when working with our clients is “What can we do to attract high-end clients who will spend money and actually take care of their cars?” This isn’t one of those questions I can answer with a “do this thing, and this will happen” kind of answer. Attracting high-end clients requires […]
Are You Speaking Your Customer’s Language?
If You Want To Win Over The Search Engines, Talk The Way Your Customers Talk We were meeting with a new website client recently and talking through the pages that would be on the site. Our clients always know that they want a homepage, an “about us” page, a “contact” page, and usually a few […]
If Gas Shortage Is What’s Being Talked About, Are You Talking About Gas Mileage?
Friends, one of the discussions in the country right now is about the gas shortage. Politics aside, people in affected areas are[..]
Marketing Your Shop For Car Care Month
If you’re an active shop owner in the automotive repair industry then you’ve surely heard that April is National Car Care Month. But what do you do with that? A lot! As a former shop owner, I couldn’t wait for April (National Car Care Month) and October (Fall Car Care Month) because it gave me […]
Advertising That’s Planned, Not Reactive
I want to talk to you about how to determine which advertising tactics to invest in, how to know if they’re working and when to make your choices. It’s a lot to keep up with for a business owner. So let’s dig in and help you solve the puzzle of advertising.
12 Days of Christmas: Marketing Edition
There are so many translations of what the “12 Days of Christmas” really means, where it came from and how it’s used. For the purpose of this blog, we just want to have some fun and share some ideas for you to use in your auto repair shop marketing for the month of December. Stick […]
How do I promote my brand new auto repair shop?
You decided to take the plunge into owning your own shop! Congratulations. Now, you’ve got a ton of work to do! If you haven’t heard the story of when Brian and I started our first shop – let me share it with you.
How Can My Auto Repair Shop be Promoted to Both English & Spanish Speaking Consumers?
Recently we taught a class for the Automotive Service Association’s Florida Chapter. In that session, a shop owner was asking about the methods that could be used to market his shop to both Spanish speaking and English speaking consumers. Let’s dig in.
Is Asking A Part Of Your Company Culture?
We recently received a question from a repair shop client wondering how to organically encourage their customers to recommend them to their friends. You know how you often see posts on Facebook where people are asking for recommendations? For customers to naturally want to recommend you it will always start with how you treated them.
Your shop could help prevent the spread
We hope that the list below will give you some ideas of what you can do to prevent the spread of Coronavirus (COVID-19) to your team, your family AND your customers. Protecting yourself, your team and your customers is very important in today’s world. Let’s ease pain and worry by implementing these precautions:
