Acquisition vs. Retention Marketing, And Why It Matters For Your Auto Repair Shop

Acquisition vs. Retention Marketing, And Why It Matters For Your Auto Repair Shop blog by Shop Marketing Pros in Hammond La, image of title in white with green image overlay of cars vs blue image overlay of female hands holding out money

As Kim and I travel all over the country teaching classes on marketing, it’s apparent when we start talking to shop owners that they can tell you what different marketing activities they are doing, but not necessarily why they are doing them. Most small business owners do random marketing that is disconnected from everything else […]

Are You Building Equity With Your Marketing?

Are You Building Equity With Your Marketing? text being held by author Brian Walker with auto repair shop in background with white SMP logo

Prefer to listen? Use the player to listen or read below. Auto repair shop owners tend to look at marketing in two different ways. Some see marketing as an expense. Savvy business owners see marketing as an investment. Let’s look at each of these as a definition. Expense: cost or charge. Investment: the investing of […]

How Do You Create Great Social Media Content For An Auto Repair Shop?

How To Create Content for social media text in circle with social media icons and Shop Marketing Pros logo set on blue fuzzy background

So, you read our blog on finding content and you snapped a few photos of your shop, the team, and of some super neat repairs your team has handled. Now it’s time to share it! If there is one thing we hear that is more daunting to auto repair shops than getting comfortable with finding […]

The Most Valuable Skill You Can Learn As A Marketer

The most valuable skill you can learn as a marketer blue text to the right of a laptop sitting on desk with Shop Marketing Pros white logo

Prefer to listen? Use the player to listen or read below. As I write this article I’m sitting at the Orlando World Center Marriott for the STX Conference put on by Worldpac. Kim and I are teaching 3 different classes on auto repair shop marketing. We teach so much about how to do search engine […]

2 Things Auto Repair Shops Should Be Talking About Right Now

2 Things Auto Repair Shops Should Be Talking About Right Now with Shop Marketing Pros in Hammond La, blog title text in white with "Right Now" bold, with SMP white logo over blue overlay color on top of image of gas pump at service station

Prefer to listen? Use the player to listen or read below. As I write this article it’s March of 2022 and Russia has invaded Ukraine. You’re probably already asking yourself what this has to do with marketing an auto repair shop. Well, there are a couple of things you need to be talking about in […]

Where to FIND Content?

Where To Find Content? Font text with Shop Marketing Pros in Hammond La, logo and image of auto repair shop instagram and facebook post with heart icons

Do you ever look at the upcoming month on your calendar and find yourself wondering how you’ll ever fill it with content? Or, where in the world will you ever come up with enough capturing ideas? It’s no secret that being in a constant creative state is tough. You’ll find yourself running into dead ends, […]

Boosting Your Auto Repair Shop Boosted Posts on Facebook

Boosting Your Auto Repair Shop Boosted Posts on Facebook with Shop Marketing Pros in Hammond LA, image with post title text with SMP logo and images of fb posts in circle

Here I was watching TV and scrolling through Facebook when I saw a Facebook boosted post from a friend of mine in the auto repair industry.  It made me “slow my scroll.” That’s a lie. It STOPPED my scrolling because I said to myself, “oh, no….I have to share this with him!”. The thing is, […]

Hiring Auto Repair Shop Technicians in the Digital Age

Hiring Auto Repair Shop Technicians in the Digital Age with Shop Marketing Pros image with blog title text, design aspects in blue and aqua blue with a "Now Hiring Technicians (Desperately) sign hanging on glass door of auto repair shop

“We’re in desperate need of a new technician.” This is an obstacle almost every one of our clients has faced this year. The truth is, good auto repair techs are hard to come by, and the even sadder truth is that the hiring shortage our country has faced this year did not help. Most great […]

12 Days of Christmas: Marketing Edition

12 days of Christmas Marketing Edition text with Christmas trimmings on left and right of text

There are so many translations of what the “12 Days of Christmas” really means, where it came from and how it’s used. For the purpose of this blog, we just want to have some fun and share some ideas for you to use in your auto repair shop marketing for the month of December. Stick […]

Planning a Trunk-or-Treat for Your Auto Repair Shop

Planning a Trunk-or-Treat for Your Repair Shop with Shop Marketing Pros; image of blog title with a little girl in a rainbow unicorn halloween costume standing in front of a decorated trunk

It’s October and that means two things: pumpkin spice + Halloween. No, like, really.  While it’s surely a cool treat to add pumpkin spice coffee to your snack area in the waiting room, I want to help you plan a really fun event for your community that will bring new folks to your auto repair […]