Social Media Management For Your Auto Repair Shop
Because People Do Business With People They Know, Like, And Trust.
Your social media should not be a checkbox. It’s about more than having a certain number of posts made each week. It’s about more than just having a “presence.”
Social media is the place where your customers and prospects get to know you at a deeper level. It’s where you show them who you are at your core. It’s the place where they come to know, like, and trust you, your team, and your auto repair shop as a whole.
We Don’t Put The “So?” In Social Media.
There’s enough of that out there already. For social media to work as a viable part of your marketing, you can’t do the same thing every other auto repair shop is doing. Some call it “stock content.” Some call it “white bread marketing.” Some call it “generic.” We call it worthless because that’s what it is.
The way we do social media management at Shop Marketing Pros is different. We get to know you and your team better than any other marketing team in the industry will.
That’s because we know how important it is for your social media to be personalized, to have your voice, and to show off what’s unique about you, your shop, and your team.
When we manage your shop’s social media, our goal is that every interaction helps people to get to know your brand and the people behind the brand better.
We use real pictures of your real team and your real shop so they get to know you. We celebrate birthdays, anniversaries, and important life events, so they get to like you. We show off your knowledge, expertise, and integrity, so they come to trust you.
Because people do business with people they know, like, and trust.
Working With Us For Social Media Management Isn’t For Every Shop.
At Shop Marketing Pros, we do top-tier marketing for top-tier shops. This is especially important when we are managing your social media.
If you want to hire a company to manage your auto repair shop’s social media and you want to be completely hands-off, we are not the company for you. There are other companies out there who will do that for you. That being said, this is a surefire way for your social media to be ineffective.
We work with shops that enjoy showing off their company culture and their expertise. These shops love taking pictures and videos of what’s happening in the day-to-day and sending them to us to make creative, engaging, social media posts for them.
They talk to us on a regular basis to make sure we know what’s going on in their world. This does not have to be the owner who is doing this, and it often is not. As long as there is a designated person from the shop who enjoys doing this and is committed to working with us, we can make it work.
We prefer for you to think of us as a partner rather than a vendor.
Your Social Media, Done With A Plan.
Our social media team has a planning session every month where they look at upcoming holidays, events, and what’s going on in the world to create engaging social media post ideas that help your audience to know, like, and trust you.
Your customer success manager will communicate with you regularly to find out what’s going on in your shop so we can further personalize your social media.
From this planning session and regular communication, they will bring you ideas and will ask you for any information, pictures, or videos they need to create your social media content.
When taking time to partner with Shop Marketing Pros for your auto repair shop social media it’s important to know your social media content is people and data-driven. We say it is people-driven because our aim is to speak in your voice, highlight your team, and ensure your social media reflects the personality of your shop. It is data-driven because we take the time to look at the analytics and know what is working, how your audience is responding, and what they enjoy seeing on your profiles. We give them more of what they enjoy.
Your content is created specifically for you. Sure, there will often be trends that will be shared among many of our clients, but the actual content produced will be specific to your shop and will show off your thought leadership.
When your social media is being managed by Shop Marketing Pros, your audience will look at it and think it is being managed in house.
Facebook And Instagram Management
The two social media platforms we focus on the most are Facebook and Instagram. Through research and testing, we know these are the platforms that the majority of your audience are on.
We stay up-to-date with the latest trends on both platforms and we know what it takes to get the best audience engagement.
From post length and frequency to hashtags and trending content, we use best practices so that your social media channels can make the most impact on your business.
Using hard data, our team looks at statistics to determine what is working best for you, as well as our other clients, and they use that information to do more of what works and less of what doesn’t.
Looking For Social Media Management For Your Auto Repair Shop?
Schedule a no-pressure discovery call to see if we are a good fit to work together.
