SEO For Auto Repair Shops - Get Found When Your Customers Are Searching

You can have the best shop in the world with the best track record and the best technicians. That shop can have the best-looking website with the most convincing message ever written. But if you can’t be found when someone searches for auto repair, none of it matters.

That’s where SEO (Search Engine Optimization) comes in.

Isn’t SEO Just “Smoke and Mirrors”?

The world of SEO is one of the most corrupt and dishonest. This is because much of what happens, even in the most legitimate circumstances, is done in places that you can’t easily see. It makes it even more difficult when the work is done with various levels of quality or competency, and unless you’re an SEO expert you wouldn’t know the difference.

It’s not that different from auto repair. There are great shops and not-so-great shops. There are great techs and there are hacks. There are quality parts and there are junk parts. And a novice couldn’t tell the difference in any of it – but the truth always shows up in the end.

You have to be able to trust your SEO provider. At Shop Marketing Pros, we do what we say we’re going to do – when we say we’re going to do it. One of our promises to you is we won’t waste your money.

What SEO Techniques Do Shop Marketing Pros Use?

We do white-hat SEO (the kind Google wants you to do) using proven techniques that work over time and will never get you penalized. We don’t try to trick the search engines. Sure, that can lead to fast results but also fast declines in ranking that are almost impossible to recover from.

Content Development

We work hard to build your website up as an authority on the topic of auto repair – and if you have a specialty – an authority on that specialty. We do this by creating highly optimized pages on your website that are very specific to the terms you should rank for. We also create blog posts that answer questions your potential customers are searching for answers for, and that are optimized for the more obscure terms as well.

Link Building

Links from other websites that point to your website are one of the most powerful signals to Google that your website is worth displaying in the search results. However all links are not created equally, and some links can actually hurt you. We don’t go overboard with this tactic. We emphasize quality over quantity. In some cases, the other tactics we employ are so powerful that we don’t have to build links. But when we do, we do it right.

Citation Building

Citations are references to your business that exist all over the web. We work to build a network of hundreds of citations that point to your auto repair shop, showing the search engines that your shop is a legitimate business. 

Press Releases

A single press release can make its way onto hundreds of websites all within a short period of time. The search engines see this influx of references to your business and it creates social proof that your shop is important in the moment.

Technical SEO

One of the most powerful but often overlooked aspects of SEO is making sure your auto repair shop’s website is technically sound and is built the way the search engines prefer a website to be built. This means we make sure your website is fast, has proper heading structure, great internal linking structure, proper image alt-text, rich snippets where needed, and much more.

These are the most common tactics we employ for SEO, and we do it with expert precision. There are many other tactics we use that don’t require a mention here. If you have questions about specifics, feel free to ask in a discovery call or kickoff meeting.

How Does SEO Work?

Search engines like Google and Bing are in the business of providing the best search results for the queries a user types in. Just like any other business, the one who provides their customers with the best product wins.

This means these search engines have had to create incredibly complex algorithms to determine what they will display to the searcher based on their query, their geographic location, and everything they know about that user.

Our job when doing search engine optimization is to give the search engines the information they are looking for about your auto repair shop – and they’re looking for so much more than an online “brochure”..

The search engines are looking for a web of information about your shop. This web includes information that lives on your website, your Google Business Profile, and many other places online. It’s our job to make sure this information exists and is easily found by the search engines.

How Will I Know If SEO Is Working?

Part of our promise is full transparency. We don’t just email you a report and hope you never open it. Your customer success manager will schedule a Zoom call with you each month where you’ll go over the report together. You’ll look at the good, the bad, and the ugly – and with SEO the movement isn’t always positive, no matter what other SEO providers would like you to believe. There are times when Google’s algorithm gives us fits, but because we do SEO the right way, it always comes back. 

During that call, we’ll also find out the latest updates about what’s happening in your business. This allows us to add new keywords to optimize for and find out any other updates that may affect your marketing. We’re not just a vendor, we’re part of your team.

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Our Promise To You

Interested In Hiring Shop Marketing Pros For SEO?

At SMP we primarily do SEO on auto repair shop websites that we build. That being said, in some cases we will work on existing websites. We will have to look at your website and make sure it is built on a platform we can work in.

If you need a new website, learn about auto repair shop websites by Shop Marketing Pros here.

Your next step is to schedule a discovery call. Don’t worry – we’re no-pressure when it comes to sales. We’ll meet with you, learn about your business, and show you examples of our work. We’ll ask you a lot of questions and answer any that you have for us.

We want to be sure it’s a great fit before you commit to work with us, and we won’t try to push you to do something you’re not ready to do.

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