Digital Advertising For Your Auto Repair Shop
Tap Into The Power of Google, Facebook, and YouTube to Drive Car Count and Revenue
Most of you who are reading this aren’t new to the idea of digital advertising using Google Ads, Facebook Ads, or YouTube Ads. You probably already have someone managing your ads for you, you do them yourself, or you’ve had ads running in the past but you doubted their effectiveness – or you knew for sure they weren’t profitable. You aren’t alone. That’s most of the people we talk to.
Managing Digital Ads Is Basically Rocket Science
Okay, maybe that’s a stretch, but mastering the platforms and optimizing ads is as technical as diagnosing modern cars. How do you think an actual Rocket Scientist would do at diagnosing a driveability problem on a modern vehicle? Exactly. They wouldn’t be great at it, and we’re talking about someone who is probably in the top 1% when it comes to intelligence. It’s not that they’re not smart enough, it’s just not what they do every day.
Here’s my point. Most shop owners have no business doing their own ads; they don’t have the expertise and they certainly don’t have the time. But it goes much further than that. Just like all auto techs are not created equally, all professional ads managers are not created equally. I would go as far as to say I wouldn’t let 95% of those people out there who claim to be digital ads professionals touch my client’s ads (this is Brian writing, BTW). Yet there’s a pretty good chance one of those 95% is exactly who is, or was, running your ads.
Why You Want Shop Marketing Pros Managing Your Digital Advertising
First, let me say that we’re not perfect. We mess up sometimes. But when we do, we own it and we make it right. That being said, my team is the best of the best. I work with them every day and I see the time, patience, and expertise they use when crafting ads for our clients. I see how much they care about every client, and I see how they take it personally when an ad set is not performing the way it should be.
Watch the testimonials below and see what our clients are saying about our team. They can say these things because they know the people on our team and our team knows them.
But it’s not enough to work with great people. You’re spending your hard-earned money on these ads and they MUST perform for you.
Why Do Our Ads Perform Better?
- Our ads are tailored to your shop. We don’t just set up a couple of ads for “mechanic near me” and “auto repair shop.” People are searching for much more than those terms. We get to know your shop and we build ads for all of the services you perform, and we set up keyword triggers for the terms your clients use, which are normally very different from the industry jargon you use.
- We are masters at the use of negative keywords and we monitor the searches that trigger your ads so we can add negative keywords throughout the life of your campaign. This is one of the most powerful yet underutilized ways of making ad campaigns perform without wasting money.
- We constantly optimize your ads. It doesn’t matter if they’ve been running for 3 weeks or 3 years, we touch every client’s ads monthly, monitor their performance, and make optimizations as needed. We don’t “set it and forget it” like so many do.
- We have accurate call tracking in place and we tag calls so you can quickly see which were opportunities and which were not. This information goes into a clear, concise report.
- Speaking of reporting, we don’t just email you a report and hope you never open it. We schedule a Zoom call with you monthly where we will go over your report with you. We look at the good, the bad, and the ugly. During this call, we ask you about your business so we can learn if there are new services you want to promote or if there is anything else that would affect your marketing.
- We regularly advise you on your ad budget. Most auto repair shops spend too little on their ad budget, and that makes for lackluster campaigns that make you go “meh” when you think about their performance. We will push you out of your comfort zone because we know that well-funded campaigns perform exponentially better than underfunded campaigns.
What Will It Look Like Getting Started With Digital Advertising?
Step 1: The first step is to schedule a discovery call with J.R.. On this call, he will explain how we do what we do, answer all of your questions, and ask a lot of questions to make sure we are a good fit to work together. The truth is, we don’t work with every shop owner who wants to work with us. We like working with friendly people who fit our culture and who run their shops with excellence. We do top-tier marketing for top-tier shops. That’s not just a slogan.
Step 2: We’ll schedule a kickoff call that will include you and anyone else on your team who should be involved, as well as your Digital Ads Manager and your Customer Success Manager. If you’re doing digital ads only, you can plan on that call taking about an hour. If you are doing other services as well, you can plan on it taking up to 2 hours and it will involve more people. Our team will ask you a lot of questions and get to know you very well.
Step 3: Our team will get to work building out your ads and if needed, your landing page/s. Your ads will be running within 2 weeks of your kickoff call. It’s important to understand that you must have patience with new ads. They can perform right away but typically the first month will have you questioning if you made the right choice, the second month you’ll start feeling better about things, and by the end of the third month, you’re really feeling the impact of your ads.
Ready To Get Started?
Great! We’re looking forward to having a conversation! Schedule a Discovery Call and get ready to have a relaxed and informative chat with J.R… We’re under no pressure, so there’s no obligation that you’re moving forward with our digital advertising services. But if your interest is piqued, we want to make sure you know everything you need to know to make a good decision and we’re looking forward to having a new friend in the industry!
