How You Can Use ChatGPT In Your Auto Repair Shop’s Marketing
It’s January 2023 when I’m writing this and AI (artificial intelligence) seems to be the topic of discussion; at least it is in the marketing world. AI isn’t new, but the advancements lately seem pretty incredible to my simple mind. The thing is, they are just barely getting started. The big thing AI is being […]
How To Create The Perfect Careers Page
It’s no secret that hiring is one of the biggest challenges for any small business owner. Take that challenge and add to it the shortage of a particular skillset available in the workforce, like the shortage of techs we have in the auto repair industry, and the problem feels more like a disaster. This means […]
The Benefits of Pairing SEO w/ Your Other Auto Repair Shop Marketing Strategies
MYTH: All digital marketing strategies work exclusively of one another TRUTH: Your marketing strategies are more effective together! While it is true that marketing tools like Google Ads and Social Media Marketing do not directly impact your SEO rankings, what they will do is boost your results. In order to maximize your marketing effectiveness, it […]
How To Create a Real-World Marketing Plan for an Auto Repair Shop
How To Create a Real-World Marketing Plan for an Auto Repair Shop Introduction First, let me address the title of this guide. Notice the words “Real-World”. I put that in there because this isn’t going to be the marketing plan they would teach you to create in college. In fact, I don’t even know what […]
5 Ways to Prioritize SEO for Your Auto Repair Shop
When it comes to Search Engine Optimization (SEO), knowing where to start can be a bit overwhelming. You know your end goal for acquiring SEO services for your auto repair shop – to show up in the top position of the search results. But getting there is the real challenge. The internet is constantly evolving. […]
Marketing Your Multi-Location Auto Repair Shop
You’re ready to expand and take the leap to a multi-location shop, but how will you get cars in that many bays? You already don’t have enough time on your plate as it is because you’re worried about hiring, finances, and so much more and now you’re doing it for more than one shop. That’s […]
Your Auto Repair Shop Event Planning Guide
Let’s start this blog out with some serious honesty. In Kim’s previous (or maybe future) life, she believes she was/will be an event planner. She will tell you that she is confident she was made for this. With that understanding, we realize that not everyone was born with this as a gift. She’s positive that […]
What Bikes Are In Your Yard?
I’m an 80’s kid, so I grew up riding bikes, playing outside, and actually having one-on-one interactions with the other kids in my neighborhood. Today, when kids want to know where their friends are, they open their iPhones and search on Find My Friends, or they message their text group to find out. When I […]
Acquisition vs. Retention Marketing, And Why It Matters For Your Auto Repair Shop
As Kim and I travel all over the country teaching classes on marketing, it’s apparent when we start talking to shop owners that they can tell you what different marketing activities they are doing, but not necessarily why they are doing them. Most small business owners do random marketing that is disconnected from everything else […]
Are You Building Equity With Your Marketing?
Auto repair shop owners tend to look at marketing in two different ways. Some see marketing as an expense. Savvy business owners see marketing as an investment. Let’s look at each of these as a definition. Expense: cost or charge. Investment: the investing of money or capital in order to gain profitable returns, such as […]
