Reigniting the Passion: How Larry Anderson Keeps the Joy in the Work
EPISODE: 176 – Reigniting the Passion: How Larry Anderson Keeps the Joy in the Work
Larry Anderson isn’t your typical shop owner and that’s exactly what makes this episode worth your time. From fabricating race cars and building trail-ready rigs with his wife, Cheryl, to mastering[…]
The Power of Story
EPISODE: 173 – The Power of Story
Brian and Kim Walker sit down with Wayne Marshall, CEO of The Institute for Automotive Business Excellence, to explore the real power behind storytelling in the auto repair industry. With deep roots in manufacturing[…]
SWOT Analysis for Auto Repair Shops: The Growth Tool You’re Not Using
TL;DR: Quick SWOT Breakdown for Busy Shop Owners Strengths: Double down on what sets your shop apart: skills, relationships, location, and reputation. If you don’t promote your strengths, they’re just wasted potential. Weaknesses: Not every weakness needs fixing, but some (like not knowing your numbers) will wreck your shop. Be honest and either improve it, […]
Backpacks, Car Shows, and Big Hearts: Marketing That Matters
EPISODE: 171 – Backpacks, Car Shows, and Big Hearts: Marketing That Matters
Wondering how one community-focused idea can transform your shop’s reputation, rally an entire town, and even get the mayor’s attention[…]
Marketing Agency vs. Fractional CMO vs. Business Coach: Who Does What and Who Do You Need?
If you’re running a shop and trying to take things to the next level, you’ve probably felt the pressure. Maybe you’ve hit a plateau. Maybe your car count is unpredictable. Maybe you’re doing okay, but you know there’s more out there, and you’re just not sure what step to take next. That’s when the advice […]
SMP vs Fractional CMO vs Coach – What Does Each Do?​
EPISODE: 167 – SMP vs Fractional CMO vs Coach – What Does Each Do?​
In this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you’re trying to figure out […]
The ROI of Kindness: How Giving Creates Growth in Your Business
EPISODE: 166 – The ROI of Kindness: How Giving Creates Growth in Your Business
In this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida. Christina shares the behind-the-scenes story of their now-annual teacher[…]
Mental Fitness in Shop Crisis
EPISODE: 165 – Mental Fitness for Shop Owners w/ Rachel Spencer & Lisa Ann – Coping with Chaos
Let’s be real, owning a shop isn’t just about fixing cars. It’s about managing chaos, wearing 15 different hats, and staying strong through it all. And sometimes? That strength takes a serious hit[…]
Car Giveaways and Community Involvement – with Chris Luoma
EPISODE: 164 – Car Giveaways and Community Involvement – with Chris Luoma
When it comes to community involvement, some shops talk about it and others just do it. In this episode, I sit down with Chris Luoma, third-generation owner of Jerry’s Automotive in Lansing,[…]
Write a Children’s Book! – with Ben Tilson
EPISODE: 162 – Write a Children’s Book! – w/ Ben Tilson
Ever meet someone in this industry doing something completely out of the box, and it works? That’s Ben Tilson. Kim sits down with Ben, the second-generation owner of Tilson’s Auto Repair in Rochester[…]