Understanding Geofencing with Mary Ann Pruitt
EPISODE: 091 – Understanding Geofencing with Mary Ann Pruitt
One of the most misunderstood types of marketing is geofencing. People often don’t know what it is, but they know they[…]
Perfect Pairings: Digital Ads & Optimized Landing Pages
If you’re running Google Ads, you’re probably investing a decent budget into them. This means that every click that comes from your ads, you pay for. One of the worst things you can do is waste that click and money. How can you waste the click? By sending the user to a crappy landing page. […]
Having Patience With Google Ads With Hallie Wasinger
EPISODE: 073 – Having Patience With Google Ads With Hallie Wasinger
In this episode of The Auto Repair Marketing Podcast my guest is Hallie Wassinger, Digital Ads Manager for Shop Marketing Pros. Hallie talks about the first 90 days for a new[…]
When To Use Facebook Ads, And When To Use Google Ads
EPISODE: 060 – When To Use Facebook Ads, And When To Use Google Ads
How do you know when to use Google Ads vs when to use Facebook ads? The answer is rather simple, but not always obvious. Join Kim and Brian as they explore the[…]
Negative Keywords for Auto Repair Shops
Google Ads are one of the most powerful tools for driving new business to auto repair shops. Unfortunately, an incredible amount of money is wasted every day by ad managers who don’t understand the concept of negative keywords – or by shop owners and managers who run their own ads but don’t even know about […]
The Power of Negative Keywords in Your Google Ads Campaigns
EPISODE: 059 – The Power of Negative Keywords in Your Google Ads Campaigns
You may often think about the terms you want your auto repair shop’s Google Ads to display for, but do you ever think about the terms you DON’T want them to[…]
Patience is Key With New Google Ads
You’ve probably heard the same song and dance from multiple marketers: “wait and see” or “give it time.” We know that this can be frustrating, particularly when you really need to increase car count. However, these sayings do ring true in some cases, especially when it comes to brand new Google Ads. While Google Ads […]
The Benefits of Pairing SEO w/ Your Other Auto Repair Shop Marketing Strategies
MYTH: All digital marketing strategies work exclusively of one another TRUTH: Your marketing strategies are more effective together! While it is true that marketing tools like Google Ads and Social Media Marketing do not directly impact your SEO rankings, what they will do is boost your results. In order to maximize your marketing effectiveness, it […]
Should You DIY Your Ads?
It’s June 2022 and the theme of the month for us is “digital advertising”. That means the classes we teach, the blogs we write, and our social media posts will be mostly about the topic of digital ads. Having themes throughout the year helps a lot with content ideation. If you’re not doing that already […]
Facebook Advertising vs Boosted Posts
Most auto repair shop owners have heard that advertising on Facebook is a great way to drum up new business for their shop. Still, there is a lot of confusion around the topic, especially when it comes to Facebook advertising versus boosting posts. Ask most marketers what the difference is between advertising vs boosting and […]