Should you hire a professional to photograph your auto repair shop?
The Short Answer Is: Yes. But let’s talk about it a little in-depth. Although many people scoff at the cost of good, professional photography, it’s
The Short Answer Is: Yes. But let’s talk about it a little in-depth. Although many people scoff at the cost of good, professional photography, it’s

Imagine that. A marketing guy is telling you that you should never stop marketing. Believe me when I say I understand the level of distrust

Whether you’ve been planning your special event for months or weeks, marketing for your auto repair shop is critical to getting people to show up.

Friends, one of the discussions in the country right now is about the gas shortage. Politics aside, people in affected areas are[..]

If you’re an active shop owner in the automotive repair industry then you’ve surely heard that April is National Car Care Month. But what do

Recently we taught a class for the Automotive Service Association’s Florida Chapter. In that session, a shop owner was asking about the methods that could be used to market his shop to both Spanish speaking and English speaking consumers. Let’s dig in.

Moving an auto repair shop to a new location can be a fun and exciting time. It’s also a tremendous amount of work and can bring a lot of stress if the move isn’t planned out well. This article is going to talk about what you need to do in your marketing when you move your auto repair shop to a new location.

It seems like every time we teach a class or end up talking to a group of shop owners the topic comes up about blogging. It’s no secret that I’m a big believer in having an active blog, but why?

We hope that the list below will give you some ideas of what you can do to prevent the spread of Coronavirus (COVID-19) to your team, your family AND your customers. Protecting yourself, your team and your customers is very important in today’s world. Let’s ease pain and worry by implementing these precautions:

In any business, there are highs and lows. Times when things are really busy and times when they’re not so busy. Ok, let’s be real: they’re slow.Â
In this blog post, I am going to share with you how we figured it out and what we did about it to prepare for future years.