The following article was originally published on our main agency website. We’ve gone through the process now of setting up these Google Guarantee Ads for a couple of roofers and they’re seeing great results. We know this is going to be huge for auto repair shops as well. We hope you find value in this article. Let us know if you have any questions about Google Guarantee Ads or the process of becoming verified. The best way to do that is to join our Facebook group – “Auto Repair Marketing Mastermind” – and ask in there, that way others benefit from your questions and comments.
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Okay folks, stop what you’re doing right now, because I have some news for you…we are all using hashtags (#) wrong—yes, I’m including myself in this unfortunate phenomena.
If you’re of a generation from years past, this might seem obvious being that “#” is actually what was once known as the pound sign. However, today I’m talking about two specific (incorrect) usages of the # on social media.
#EVERYTHING HASHTAGGER
We all have that one friend who #hashtags #every #single #word #in #a #sentence… Even words like “the” and “and,” or worse, “a.” It doesn’t necessarily negate people from being able to discover your content—when you tag indiscriminately, you at least tag relevant words in conjunction with irrelevant ones. Still, this method comes off a bit tacky and over-the-top. Don’t be a #Everything-Er!
#IMADEITUP HASHTAGGER
I’ve personally committed this social media faux pas before…recently, even. I, like many others, have frequently used the # as a vehicle for delivering puns at the end of my posts. #ImAReallyPunnyPerson
The issue here is that when your #’s are so long-winded and specific, chances are nobody is searching for that particular tag. In other words, people aren’t going to discover your content when you “make up” your own #’s.
These are just two common trends I’ve noticed – and I’m certain there are plenty more floating around out there! Overall, I could just be nitpicking at people who are just having fun with the #. Regardless, if you’re looking to use the # to its fullest potential, and as a method for people to discover your content, you might want to consider including more relevant, popular tags in your next social media post. (Though I do think we all enjoy a sassy # pun now and again!) 🙂
