EPISODE: 015 – How to Market for Car Care Month
Intro
Did you know that April is National Car Care Month and October is Fall Car Care Month? These two months are a great way to bring awareness to auto repair while also marketing your shop. Listen in as Brian and Kim talk about marketing your shop through these months and planning a car care clinic.
Talking Points
- October + April – Car Care Months
- What we did at our shop
- Where to find resources: EVERYWHERE. Google, YouTube, Organizations, Other Shops
- Toolkits, social graphics, press releases, videos
- A Saturday clinic
- Quick overview/check-over
- Not a sales event
- All preventative
- Bring in parts suppliers, complimentary businesses, jump houses, child safety seat inspections & demonstrations, raffles
- Get organized
- All month long
- Be open to “Car Care Month Inspections” all month.
- Consider making a donation to a local charity for each inspection.
- Take photos of each inspection and share on social
- Do “Live” videos, reels, TikToks throughout the month
- Promote your event: press releases, FB events, Chambers of Commerce, BNI groups, radio stations, your events page of your website
How To Get In Touch
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com
Facebook – facebook.com/shopmarketingpros
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com
Lagniappe (Books, Links, Other Podcasts, etc)
