How to Market for Car Care Month

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EPISODE: 015 – How to Market for Car Care Month


Did you know that April is National Car Care Month and October is Fall Car Care Month? These two months are a great way to bring awareness to auto repair while also marketing your shop. Listen in as Brian and Kim talk about marketing your shop through these months and planning a car care clinic.

Talking Points

  • October + April – Car Care Months
  • What we did at our shop
  • Where to find resources: EVERYWHERE. Google, YouTube, Organizations, Other Shops
  • Toolkits, social graphics, press releases, videos
  • A Saturday clinic
    • Quick overview/check-over
    • Not a sales event
    • All preventative
    • Bring in parts suppliers, complimentary businesses, jump houses, child safety seat inspections & demonstrations, raffles
    • Get organized
  • All month long
    • Be open to “Car Care Month Inspections” all month.
    • Consider making a donation to a local charity for each inspection.
    • Take photos of each inspection and share on social
    • Do “Live” videos, reels, TikToks throughout the month
  • Promote your event: press releases, FB events, Chambers of Commerce, BNI groups, radio stations, your events page of your website

How To Get In Touch

Group – Auto Repair Marketing Mastermind
Website – 
Facebook – 
Get the Book –
Instagram – @shopmarketingpros 
Questions/Ideas –

Lagniappe (Books, Links, Other Podcasts, etc)


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