EPISODE: 024 – How To Create A Real World Marketing Plan For Your Auto Repair Shop

In this episode, Kim talks about how non-marketers can create a very useful marketing plan that will keep you organized and[…]

EPISODE: 023 – 13 Foundational Marketing Tactics For Every Auto Repair Shop

Auto repair shop owners and business owners, in general, like to chase shiny objects, and marketing is no exception – and sometimes those[…]

EPISODE: 022 – When is The Best Time to Plan Your Marketing?

You’ve heard the old saying that “failure to plan is planning to fail”, right? This is especially true when it comes to your marketing. Unfortunately, most shops have[…]

EPISODE: 021 – Can Company Culture Have Anything To Do With Marketing?

Aren’t core values something you just hang on your wall and forget about? That’s how I used to feel about them until I had an[…]

EPISODE: 020 – One Thing We’d Implement Immediately If We Still Had Our Shop

here’s no lack of discussion about this topic throughout the Aftermarket Radio Network, but it’s made such an impact on our business that we have to add in our[…]

EPISODE: 019 – Nominating + Applying for Awards

The number of awards available for auto repair shops to apply for can be overwhelming, but very few shops actually apply for them. Recognition for your shop or your[…]

EPISODE: 018 – More Social, Less Media – The Dopamine Effect

Have you ever been in a place in life where you never seemed to be satisfied? Where nothing made you happy? Where every time you got something[…]

EPISODE: 017 – Making Friends With Short Format Video

Short format video (Reels, TikToks, YouTube Shorts) is the latest trend in social media. This week we met up with Justin Allen at ASTE. Justin serves Western North Carolina as the[…]

EPISODE: 016 – Shops Around the Country are Making a Difference for Breast Cancer!

Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast. Today I am excited to have some amazing ladies on the[…]

EPISODE: 015 – How to Market for Car Care Month

Did you know that April is National Car Care Month and October is Fall Car Care Month? These two months are a great way to bring awareness to[…]

EPISODE: 014 – Guerrilla Marketing, 20 Groups, and Industry Associations

Our guests in this episode of The Auto Repair Marketing Podcast are Tim Chakarian of Bimmer PHD and Tatsu Tsuchida of Tokyo Automotive. We talk about[…]

EPISODE: 013 – Finding Your Purple Cow with Vic Tarasik

What would you do if you were driving the backroads passing field after field full of white, black, and brown cows, and all of a sudden you saw a[…]

EPISODE: 012 – Relationships Matter; Because Nobody’s Perfect

Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast. Today it’s a little different because we[…]

EPISODE: 011 – Is It Customer Service Or Is It Marketing?

Sometimes the lines between customer service and marketing can get pretty blurred, but does it really matter? Join Kim and Brian as they talk about some of their[…]

EPISODE: 010 – Networking Skills To Get The Most From In-Person Events

In this week’s episode, our guest is The Queen of Connections. But wait, isn’t that Kim? Yes, yes it is. Brian interviews Kim about why you would want to[…]

EPISODE: 009 – What’s Your Story? Talking Video With Patrick Egan

Patrick Egan is the founder of Spark Interactive, a video production company that tells the stories of auto repair shops throughout the country. Patrick is an automotive[…]

EPISODE: 008 – The Top Features An Auto Repair Shop Website Needs

Not all websites are created equal. Some are online brochures while others are sales machines that work 24/7/365. Which do you want yours to be? In this week’s episode, Kim and Brian each discuss the[…]

EPISODE: 007 – How To Determine A Marketing Budget For Your Shop

Determining your auto repair shop’s marketing budget requires taking a lot of different things into consideration. The old adage is to spend 5-7% of[…]

EPISODE: 006 – The Two Books You Must Read If You Are Involved In Your Shop’s Marketing

If you’ve ever heard Brian or Kim teach, you’ve probably heard them recommend one or both of these great books. Brian likes to say that reading these[…]

EPISODE: 005 – Using Marketing to Attract New Team Members

It feels like every shop in the country is looking for a new tech or service advisor. There is no silver bullet to hiring, but most shops are so bad[…]