EPISODE: 040 – How to Shift Your Marketing When You’re Busy

This shop is too slow. This shop is too busy. This shop doesn’t know either way. It wasn’t long ago that we heard a good bit of chatter regarding shops who were[…]

EPISODE: 039 – Do It Anyway – Win the Battle of Your Internal Dialogue with Tracy Capriotto

Kim + Tracy Capriotto spend time in this episode laughing, chatting, and sharing together about key moments in the[…]

EPISODE: 038 – Following God’s Call From Washington State to Tennessee – Brian and Brittany Hemry

There are times in life when you get called to make big moves. Brian and Brittany Hemry experienced just this when they felt God call them to

EPISODE: 037 – Escaping A War-Torn Country To Becoming A Shop Owner in Arizona – Mac’s Amazing Story

Mac Akram is the owner of Mac’s Complete Auto Repair in Chandler Arizona. Mac’s story is an amazing story of perseverance and[…]

EPISODE: 036 – Is Email Marketing Dead?

We hear it all the time and today we are here to dispel this untruth. Email marketing is[…]

EPISODE: 035 – Marketing For Fleet Work

Being the auto repair shop for fleet customers requires a different way of marketing. You’re not going to gain fleet customers doing the[…]

EPISODE: 034 – Do Siri, Alexa, and Google Assistant Recommend Your Shop?

Voice search is more popular than ever and people who use digital assistants such as Siri, Alexa, and Google Assistant (Hey Google) say they[…]

EPISODE: 033 – Common Myths About RepairPal

Kathleen Long: One of the hardest working women in auto car[…]

EPISODE: 032 – Should You Use Coupons In Your Marketing Strategy?

If you want to get a good fight started in the automotive industry all you have to do is start a discussion about coupons or […]

EPISODE: 031 – ChatGPT – Should You Use AI in Your Shop’s Marketing

ChatGPT is an artificial intelligence bot by OpenAI. Lots of things get called disrupters, but this truly is a disrupter. We probably need a[…]

EPISODE: 030 – How to Create The Perfect Careers Page

With the challenges of hiring post-pandemic in an industry where there is an actual shortage of skilled labor, it’s important that you do everything you[…]

EPISODE: 029 – Creating Your Own Economy

As we approach 2023 I know a lot of people are concerned about what the year may bring from an economic standpoint. The financial gurus can’t seem to[…]

EPISODE: 028 – Car Count Isn’t Your Problem

Today our guest is Chris Cotton, owner of AutoFix Auto Repair Coaching, and also host of The Weekly Blitz with Chris Cotton – which is also part of[…]

EPISODE: 027 – Are You Eating Your Own Dog Food?

What does it say to you when a business doesn’t use the product or service they sell? It’s not a good look. But many shop[…]

EPISODE: 026 – How To Attract Better Auto Repair Clients

Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast. When working with higher-performing shops, they aren’t always looking for[…]

EPISODE: 025 – Living Unapologetically with Purpose

Do you struggle with saying yes to every “opportunity”? Is life controlling you or are you controlling it? Can you answer the question[…]

EPISODE: 024 – How To Create A Real World Marketing Plan For Your Auto Repair Shop

In this episode, Kim talks about how non-marketers can create a very useful marketing plan that will keep you organized and[…]

EPISODE: 023 – 13 Foundational Marketing Tactics For Every Auto Repair Shop

Auto repair shop owners and business owners, in general, like to chase shiny objects, and marketing is no exception – and sometimes those[…]

EPISODE: 022 – When is The Best Time to Plan Your Marketing?

You’ve heard the old saying that “failure to plan is planning to fail”, right? This is especially true when it comes to your marketing. Unfortunately, most shops have[…]

EPISODE: 021 – Can Company Culture Have Anything To Do With Marketing?

Aren’t core values something you just hang on your wall and forget about? That’s how I used to feel about them until I had an[…]