EPISODE: 013 – Finding Your Purple Cow with Vic Tarasik
Intro
What would you do if you were driving the backroads passing field after field full of white, black, and brown cows, and all of a sudden you saw a purple cow? You’d probably stop your car, take pictures of the cow, post on social media, and tell everyone you know about it! Don’t you wish people would have that kind of reaction to your auto repair shop? In this episode, we talk to Vic Tarasik of Shop Owner Coach about how to find your shop’s purple cow.
Talking Points
- What is a Purple Cow?
- Fitting in is failing, its a crowded marketplace, so not standing out equals being invisible
- Using your purple cow to attract + retain customers
- Using your purple cow to attract + retain technicians
- Examples of some famous purple cows
How To Get In Touch With Vic Tarasik
Email – vic@shopownercoach.com
Website – Shop Owner Coach
How To Get In Touch With Shop Marketing Pros
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com
Facebook – facebook.com/shopmarketingpros
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com
Lagniappe (Books, Links, Other Podcasts, etc)
- Purple Cow by Seth Godin
