The Auto Repair Marketing Podcast with Brian and Kim Walker, Episode 13, titled "Making Friends With Short Format Video" Brian and Kim Walker are smiling and standing side by side.

Finding Your Purple Cow with Vic Tarasik

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EPISODE: 013 – Finding Your Purple Cow with Vic Tarasik

Intro

What would you do if you were driving the backroads passing field after field full of white, black, and brown cows, and all of a sudden you saw a purple cow? Youโ€™d probably stop your car, take pictures of the cow, post on social media, and tell everyone you know about it! Donโ€™t you wish people would have that kind of reaction to your auto repair shop? In this episode, we talk to Vic Tarasik of Shop Owner Coach about how to find your shopโ€™s purple cow.

Talking Points

  • What is a Purple Cow?
  • Fitting in is failing, its a crowded marketplace, so not standing out equals being invisible
  • Using your purple cow to attract + retain customers
  • Using your purple cow to attract + retain technicians
  • Examples of some famous purple cows

How To Get In Touch With Vic Tarasik

Email – vic@shopownercoach.com
Website – Shop Owner Coach

How To Get In Touch With Shop Marketing Pros

Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com 
Facebook – facebook.com/shopmarketingpros 
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros 
Questions/Ideas – podcast@shopmarketingpros.com 

Lagniappe (Books, Links, Other Podcasts, etc)

THIS PODCAST HAS BEEN MADE POSSIBLE BY

A blue and white shield-shaped logo with the text "REPAIR PAL" in blue capital letters.
ARN Aftermarket Radio Network logo in blue and white bold text.
Shop Marketing Pros branded green and blue logo
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