Auto Repair Marketing Podcast, Episode 75: A Fearless and Youthful Approach to Shop Marketing, featuring Brian & Kim Walker. Brian and Kim Walker are smiling and standing side by side against a black and green background.

Accelerating Ambition: A Fearless and Youthful Approach to Shop Marketing

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EPISODE: 075 – Accelerating Ambition: A Fearless and Youthful Approach to Shop Marketing

In this episode, Kim interviews two young ladies who have taken over the marketing roles in their familiesโ€™ auto repair shops. Calla Bourdeau of Rowes Garage and Callie Grace Burris of Frog Pond Performance talk about their roles, the challenges they face, and what itโ€™s like to be young marketers in the world of auto repair. They also give advice to other young professionals who may be considering a career in marketing.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Timestamps

Callie Grace’s Shop and Marketing Journey (00:03:10)
Callie Grace talks about her family’s shop, Frog Pond Performance, and how she took over the marketing efforts.

Calla’s Introduction to Rose Garage (00:04:18)
Calla shares how she got involved in her brother’s business, Rose Garage, and the tasks she handles, including social media marketing.

Callie Grace’s Experience at ASTE (00:05:52)
Callie Grace discusses her experience attending ASTE, the collaboration among industry professionals, and the classes she found helpful.

(00:07:55)
Introduction of Callie and Calla and their ages, discussing their involvement in the shop.

(00:08:33)
Discussion about family involvement in the shop, including siblings and in-laws.

(00:09:25)
The transition into marketing roles and the reasons behind choosing marketing as a focus.

Facebook Groups for Industry Connection (00:17:01)
Discussion about the value of Facebook groups, particularly for women in the automotive industry.

Marketing Gratification and Video Pet Peeves (00:20:16)
Sharing the satisfaction of successful social media posts and content creation, along with the dislike of being on camera.

Challenges with Voice and Video (00:22:01)
Personal experiences of feeling self-conscious about voice and appearance in videos, and the realization of the importance of video in marketing.

The importance of learning from marketing failures (00:23:49)
Discussion on the experience of posting content that does not perform well and the importance of learning from failures to improve future marketing strategies.

Recommendation: “The Ultimate Guide to Auto Repair Marketing” (00:25:42)
Both speakers highlight the book as a helpful resource for marketing strategies in the auto repair industry.

The significance of connecting with the target audience (00:28:38)
Discussion on the importance of understanding and connecting with the specific audience of the shop’s social media page to tailor the marketing message effectively.

Callieโ€™s pursuit of nursing (00:30:12)
Deciding to pursue nursing while still being involved in marketing.

(00:30:49)
Support and encouragement for the guest’s career plans and future endeavors.

(00:31:17)
Discussing uncertainty about future career paths and experiences gained so far.

How To Get In Touch

Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com 
Facebook – facebook.com/shopmarketingpros 
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros 
Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.com 

Lagniappe (Books, Links, Other Podcasts, etc)

THIS PODCAST HAS BEEN MADE POSSIBLE BY

A blue and white shield-shaped logo with the text "REPAIR PAL" in blue capital letters.
ARN Aftermarket Radio Network logo in blue and white bold text.
Shop Marketing Pros branded green and blue logo
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