EPISODE: 022 – When is The Best Time to Plan Your Marketing?
Intro
You’ve heard the old saying that “failure to plan is planning to fail”, right? This is especially true when it comes to your marketing. Unfortunately, most shops have no plan, and it shows in their roller coaster revenues. But how do you plan it all out? Brian and Kim talk about exactly that in this episode of The Auto Repair Marketing Podcast.
Talking Points
- Failing to plan is planning to fail
- What to plan
- Looking back first
- Looking ahead
- Themes
- Events
- Ads
- SEO Search Topics/Keywords & Phrases
- When to plan
- Annually
- Quarterly
- Monthly
- How to plan
- Block out time
- Look at stats
- Set goals
- Backwards engineering
- When/How to edit/pivot
- Monthly
- Quarterly
- Analyzing + Checking Stats/Performance
How To Get In Touch
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com
Facebook – facebook.com/shopmarketingpros
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com
