How Do I Get My Shop to Show Up in AI Search Results?
TL;DR: AI search is changing how customers find auto repair shops. Right now, about 5% of searches happen in AI platforms like ChatGPT and Gemini, with 95% still in traditional search engines. But that 5% is growing fast. To show up in AI results, you need schema data, content with summaries and details, tech bios […]
Marketing a Euro Shop vs General Repair: What’s Different?
TL;DR: Most auto repair shop marketing companies treat every shop the same. That’s a massive mistake. Euro shops and specialty repair shops need completely different marketing strategies than general repair shops because they serve different audiences with different values, search behaviors, and expectations. If you’re marketing a European auto repair shop like it’s a general […]
Why Do I Need Keywords in My Reviews? Most Shops Are Leaving Money on the Table
TL;DR: Keywords in your Google reviews are a secret weapon most auto repair shops ignore. When customers mention your location, their vehicle type, and the service you performed, Google connects you with people searching for exactly that. Generic “great shop!” reviews feel nice, but don’t help visibility. Detailed reviews like, “This is the next BMW […]
Want to Hire Better Techs? Start With a Careers Page That Actually Works
TL;DR: Most auto repair shop website careers pages are terrible and get zero applications. To attract great techs, you need seven essential elements: an owner video message, real photos (not stock), team testimonials, a simple application (no resume required), a benefits list, a core values visual, and an open positions section. Always be hiring even […]
Acquisition Marketing vs. Retention Marketing: Which Will Grow Your Auto Repair Shop?
TL;DR:By the end of this, you’ll know the difference between acquisition and retention marketing and why the best shops use both. Acquisition brings in new customers but costs more and starts from zero trust. Retention is cheaper, builds loyalty, and turns one job into many through repeat visits and referrals. Use acquisition to fill the […]
What Are Google LSAs and Should Your Auto Repair Shop Be Using Them?
Quick Update Before You Read Google is making some changes you need to know about. The Google Guaranteed badge inside Local Services Ads is going away on October 20, 2025. It’s being replaced with something called Google Verified. Here’s the deal: the new badge still means you’ve been vetted by Google, but it no longer comes with the […]
What Is ADA Compliance for Auto Repair Shop Websites and Do You Really Need It?
When most shop owners think about compliance, they’re thinking about labor laws, safety regulations, or maybe licensing. But there’s another kind of compliance flying under the radar that can cost you big if you ignore it: ADA compliance for your auto repair shop website. The Americans with Disabilities Act (ADA) doesn’t just apply to your […]
Real Shop Owners. Real Marketing. Real Results.
Quick Update Before You ReadGoogle is making some changes you need to know about. The Google Guaranteed badge inside Local Services Ads is going away on October 20, 2025. It’s being replaced with something called Google Verified. Here’s the deal: the new badge still means you’ve been vetted by Google, but it no longer comes with the money-back guarantee […]
How to Promote Your Auto Repair Shop’s Community Involvement Without Bragging
Let’s be real. Giving back to your community feels good. Whether it’s sponsoring a local sports team, supporting a food bank, or funding a scholarship, community involvement for auto repair shops is a powerful way to make an impact and build relationships. But here’s the challenge: How do you promote your auto repair shop’s community […]
Should You Use Coupons in Your Auto Repair Marketing Strategy?
Coupons. Just mentioning the word in an auto repair shop owners’ group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Others think they cheapen the brand and attract nothing but price shoppers who disappear the moment they find a better […]