EPISODE: 149 – Preparing for June’s Marketing
Summer’s heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.
From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.
You’ll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you’re bragging, and why some services (like AC repair) don’t need a discount to sell like crazy.
Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear.
Don’t miss it, hit play and get inspired! 🚀
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops
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Timestamps
Introduction and Sponsors (00:00:01)
Introduction to the podcast and thanks to sponsors RepairPal and App Fueled.
Summer Marketing Discussion (00:01:06)
Brian and Caroline discuss summer marketing strategies as temperatures rise.
June Marketing Themes (00:02:54)
Exploring common marketing themes for June, including summer trip preparations and cooling system maintenance.
Air Conditioning Services (00:05:46)
Importance of air conditioning services during summer and how to educate customers.
National Automotive Service Professionals Week (00:08:28)
Celebrating automotive service professionals and promoting staff appreciation during the first week of June.
Community Involvement (00:09:25)
Encouraging shops to support local teams and share community involvement.
Fun Days in June (00:11:20)
Highlighting fun days in June, including International Volkswagen Bus Day and engaging customers with stories.
Closing Remarks and Sponsors (00:12:28)
Final thoughts and reminders about the benefits of RepairPal and App Fueled for auto repair shops.
World Bicycle Day (00:14:25)
Discussing community goodwill by offering bicycle repairs for kids.
National Donut Day (00:14:52)
Ideas for supporting local bakeries by providing donuts for team and customers.
National Ice Cream Day (00:15:27)
Recalling a fun event with an ice cream truck at the shop.
National Moonshine Day (00:16:05)
Linking moonshine history to NASCAR and performance work in shops.
National Meal Prep Day (00:17:03)
Engaging staff and customers in fun meal prep conversations.
National Movie Night (00:18:22)
Ideas for giveaways and community involvement around movie nights.
Army’s Birthday (00:19:02)
Honoring veterans and military personnel in the community.
World Juggling Day (00:19:32)
Fun idea of technicians juggling car parts for social media engagement.
National Splurge Day (00:19:45)
Encouraging customers to splurge on car upgrades and maintenance.
Father’s Day (00:20:12)
Creating special service packages for Father’s Day promotions.
National Dump the Pump Day (00:20:46)
Promoting fuel efficiency services while encouraging alternative commuting.
Thank a Teacher Day (00:21:19)
Celebrating teachers with community posts and special offers.
National Take Your Dog to Work Day (00:22:11)
Encouraging shops to test bringing pets to work.
National HVAC Tech Day (00:23:11)
Educating customers on vehicle air conditioning services.
Social Media Day (00:23:12)
Encouraging proactive social media marketing strategies.
National Corvette Day (00:24:10)
Ideas for engaging customers with discussions about cool cars.
Conclusion (00:25:11)
Summarizing June marketing themes and thanking sponsors.
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Lagniappe (Books, Links, Other Podcasts, etc)
Days of the Year
National Calendar
Staying Humble While Promoting
Your Community Involvement
June Social Media Content Topics
