How To Write a Technician Hiring Ad

How To Write a Technician Hiring Ad with Shop Marketing Pros image of title text with SMP logo, branding colors of teal, blue, gold and a dark chartreuse with an example of building an ad online

Pretty much every auto repair shop I know of is trying to hire technicians. I guess because Facebook knows I’m in this space, they like to show me the recruitment ads y’all are running. Most of them suck 🤣🤣 The ads I see look like some version of this. Headline: Technician Wanted Body Copy: ABC […]

Boosting Your Auto Repair Shop Boosted Posts on Facebook

Boosting Your Auto Repair Shop Boosted Posts on Facebook with Shop Marketing Pros in Hammond LA, image with post title text with SMP logo and images of fb posts in circle

Here I was watching TV and scrolling through Facebook when I saw a Facebook boosted post from a friend of mine in the auto repair industry.  It made me “slow my scroll.” That’s a lie. It STOPPED my scrolling because I said to myself, “oh, no….I have to share this with him!”. The thing is, […]

Planning a Trunk-or-Treat for Your Auto Repair Shop

Planning a Trunk-or-Treat for Your Repair Shop with Shop Marketing Pros; image of blog title with a little girl in a rainbow unicorn halloween costume standing in front of a decorated trunk

It’s October and that means two things: pumpkin spice + Halloween. No, like, really.  While it’s surely a cool treat to add pumpkin spice coffee to your snack area in the waiting room, I want to help you plan a really fun event for your community that will bring new folks to your auto repair […]

Fender Covers Protect More Than Paint

Fender Covers Protect More Than Paint in your Auto Repair Shop with Brian Walker of Shop Marketing Pros, holding up an image of fender covers with the text of the blog

https://youtu.be/kkyEPh_4RcM As a marketing agency specializing in marketing auto repair shops, we have to over-analyze everything we put out there for our clients.  We constantly ask our clients to send us pictures and videos of what’s happening in their shop. We’ll often get pics or videos from one of our shop owners, and they or […]

How To Attract High-End Clients

How To Attract High-End Clients with Shop Marketing Pros image of text with color blobs and a mercedes G Wagen in the background

A common question we get when working with our clients is “What can we do to attract high-end clients who will spend money and actually take care of their cars?” This isn’t one of those questions I can answer with a “do this thing, and this will happen” kind of answer. Attracting high-end clients requires […]

How do I promote my brand new auto repair shop?

You decided to take the plunge into owning your own shop! Congratulations. Now, you’ve got a ton of work to do! If you haven’t heard the story of when Brian and I started our first shop – let me share it with you.

What Do I Need To Do When I Move My Auto Repair Shop To A New Location?

What Do I Need To Do When I Move My Auto Repair Shop To A New Location?

Moving an auto repair shop to a new location can be a fun and exciting time. It’s also a tremendous amount of work and can bring a lot of stress if the move isn’t planned out well. This article is going to talk about what you need to do in your marketing when you move your auto repair shop to a new location.

Preparing for Your Repair Shop’s Predictable Slow Times

Preparing for Your Repair Shop's Predictable Slow Times

In any business, there are highs and lows. Times when things are really busy and times when they’re not so busy. Ok, let’s be real: they’re slow. 
In this blog post, I am going to share with you how we figured it out and what we did about it to prepare for future years.