How To Respond To Customer Reviews Without Losing Your Head

How to respond to customer reviews (without loosing your head) with Shop Marketing Pros text sitting below an image of hands typing on a laptop keyboard

Prefer to listen? Use the player to listen or read below. Imagine yourself sitting there working. You’re in a happy mood and you’re getting things done! You’re busy, your staff is busy and you’re feeling like it’s a Friday afternoon. You go to check your email and you see a notification that someone has left […]

2 Things Auto Repair Shops Should Be Talking About Right Now

2 Things Auto Repair Shops Should Be Talking About Right Now with Shop Marketing Pros in Hammond La, blog title text in white with "Right Now" bold, with SMP white logo over blue overlay color on top of image of gas pump at service station

Prefer to listen? Use the player to listen or read below. As I write this article it’s March of 2022 and Russia has invaded Ukraine. You’re probably already asking yourself what this has to do with marketing an auto repair shop. Well, there are a couple of things you need to be talking about in […]

Help! There’s Road Construction In Front Of My Shop!

Help! There’s Road Construction In Front Of My Shop! text with Shop Marketing Pros SMP logo beneath it in blue blob with squiggly red arrow pointing to a construction cone with a DOTD white and black "Sidewalk Closed" sign ontop

We do not shy away from sharing our tragic road construction story. After all, it is part of us, our history, our present, and will forever guide our future. Sounds dramatic, probably so, but it is what it is! When Brian and I owned our auto repair shop in Apex, NC we found ourselves right […]

How Auto Repair Shops Can Show Employee Appreciation

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Appreciation. It’s a simple but profound and important word. It’s defined as… “recognition and enjoyment of the good qualities of someone or something” That alone deserves a pause. Stop and reflect on the meaning of “appreciation” before you start brainstorming ideas. When you put pen to paper and make your list of things you can do […]

Two Major Ways Marketing a Euro Shop is Different

Two Major Ways Marketing a Euro Shop is Different text over image of silver Mercedes Benz car with Shop Marketing Pros

People will tell you that “marketing is marketing is marketing.” That may be true when it comes to the fundamental techniques you use. When it comes to the subtle differences that will make or break your marketing, they couldn’t be more wrong. Euro shops are different. They typically have a very different “feel” when you […]

Why Your Forms Are The Most Important Part Of Your Website

Why Your Forms Are The Most Important Part Of Your auto repair Website with Shop Marketing Pros text on background with blurbs of branded blue and green colors

When it comes to a website, people tend to pay a lot of attention to things like its aesthetics, certain info being “above the fold,” the pictures, colors, and the logo. ALL of these things are important. But the one thing we never have new clients talk to us about is the forms. The funny […]

Why Specializing Could Be The Best Thing You Ever Do

Why specializing could be the best thing you ever do with Shop Marketing Pros

Prefer to listen? Use the player to listen or read below. I was recently interviewed for an article by Paul Hadowanic at Ratchet + Wrench. Paul had initially intended to write a story talking about marketing a shop transitioning from being a specialty shop to being a generalist shop. I found this very difficult to […]

How To Write a Technician Hiring Ad

How To Write a Technician Hiring Ad with Shop Marketing Pros image of title text with SMP logo, branding colors of teal, blue, gold and a dark chartreuse with an example of building an ad online

Pretty much every auto repair shop I know of is trying to hire technicians. I guess because Facebook knows I’m in this space, they like to show me the recruitment ads y’all are running. Most of them suck 🤣🤣 The ads I see look like some version of this. Headline: Technician Wanted Body Copy: ABC […]

Boosting Your Auto Repair Shop Boosted Posts on Facebook

Boosting Your Auto Repair Shop Boosted Posts on Facebook with Shop Marketing Pros in Hammond LA, image with post title text with SMP logo and images of fb posts in circle

Here I was watching TV and scrolling through Facebook when I saw a Facebook boosted post from a friend of mine in the auto repair industry.  It made me “slow my scroll.” That’s a lie. It STOPPED my scrolling because I said to myself, “oh, no….I have to share this with him!”. The thing is, […]

Planning a Trunk-or-Treat for Your Auto Repair Shop

Planning a Trunk-or-Treat for Your Repair Shop with Shop Marketing Pros; image of blog title with a little girl in a rainbow unicorn halloween costume standing in front of a decorated trunk

It’s October and that means two things: pumpkin spice + Halloween. No, like, really.  While it’s surely a cool treat to add pumpkin spice coffee to your snack area in the waiting room, I want to help you plan a really fun event for your community that will bring new folks to your auto repair […]