The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing
The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Introduction We’re coming up on June, and I was tasked with writing this article. I had a plan for what it was going to look like, but that went completely out the window. Usually, I write these things in an educational format, but this […]
Radical Generosity in Your Gifting
Gifting has come very easy for me, but I understand how that is not the case for everyone. We all have our gifts and talents and gifting is one of mine! Being born to teach, connect, and serve I’ve found gifting to be natural for me. While we have our Core Values solidly in place as our […]
How To Respond To Customer Reviews Without Losing Your Head
Prefer to listen? Use the player to listen or read below. Imagine yourself sitting there working. You’re in a happy mood and you’re getting things done! You’re busy, your staff is busy and you’re feeling like it’s a Friday afternoon. You go to check your email and you see a notification that someone has left […]
2 Things Auto Repair Shops Should Be Talking About Right Now
Prefer to listen? Use the player to listen or read below. As I write this article it’s March of 2022 and Russia has invaded Ukraine. You’re probably already asking yourself what this has to do with marketing an auto repair shop. Well, there are a couple of things you need to be talking about in […]
Help! There’s Road Construction In Front Of My Shop!
We do not shy away from sharing our tragic road construction story. After all, it is part of us, our history, our present, and will forever guide our future. Sounds dramatic, probably so, but it is what it is! When Brian and I owned our auto repair shop in Apex, NC we found ourselves right […]
How Auto Repair Shops Can Show Employee Appreciation
Appreciation. It’s a simple but profound and important word. It’s defined as… “recognition and enjoyment of the good qualities of someone or something” That alone deserves a pause. Stop and reflect on the meaning of “appreciation” before you start brainstorming ideas. When you put pen to paper and make your list of things you can do […]
Two Major Ways Marketing a Euro Shop is Different
People will tell you that “marketing is marketing is marketing.” That may be true when it comes to the fundamental techniques you use. When it comes to the subtle differences that will make or break your marketing, they couldn’t be more wrong. Euro shops are different. They typically have a very different “feel” when you […]
Why Your Forms Are The Most Important Part Of Your Website
When it comes to a website, people tend to pay a lot of attention to things like its aesthetics, certain info being “above the fold,” the pictures, colors, and the logo. ALL of these things are important. But the one thing we never have new clients talk to us about is the forms. The funny […]
Why Specializing Could Be The Best Thing You Ever Do
Prefer to listen? Use the player to listen or read below. I was recently interviewed for an article by Paul Hadowanic at Ratchet + Wrench. Paul had initially intended to write a story talking about marketing a shop transitioning from being a specialty shop to being a generalist shop. I found this very difficult to […]
How To Write a Technician Hiring Ad
Pretty much every auto repair shop I know of is trying to hire technicians. I guess because Facebook knows I’m in this space, they like to show me the recruitment ads y’all are running. Most of them suck 🤣🤣 The ads I see look like some version of this. Headline: Technician Wanted Body Copy: ABC […]
