Want More Cars in the Bays? Be Everywhere People Search for Auto Repair
TL;DR: Most shops do great work but stay invisible when customers are searching. The solution isn’t spending more; it’s showing up consistently where people already look. Start with free tools like Google Business Profile and social media, then layer in local sponsorships and targeted ads. The goal is simple: be the name customers already know […]
Why Do I Need Keywords in My Reviews? Most Shops Are Leaving Money on the Table
TL;DR: Keywords in your Google reviews are a secret weapon most auto repair shops ignore. When customers mention your location, their vehicle type, and the service you performed, Google connects you with people searching for exactly that. Generic “great shop!” reviews feel nice, but don’t help visibility. Detailed reviews like, “This is the next BMW […]
SWOT Analysis for Auto Repair Shops: The Growth Tool You’re Not Using
TL;DR: Quick SWOT Breakdown for Busy Shop Owners Strengths: Double down on what sets your shop apart: skills, relationships, location, and reputation. If you don’t promote your strengths, they’re just wasted potential. Weaknesses: Not every weakness needs fixing, but some (like not knowing your numbers) will wreck your shop. Be honest and either improve it, […]
Holiday Marketing Boost: End 2025 with a Bang
Build your 2026 auto repair marketing plan now. Review 2025, map real strategies, and grow with clarity. Start with a free DMI.
Want to Hire Better Techs? Start With a Careers Page That Actually Works
TL;DR: Most auto repair shop website careers pages are terrible and get zero applications. To attract great techs, you need seven essential elements: an owner video message, real photos (not stock), team testimonials, a simple application (no resume required), a benefits list, a core values visual, and an open positions section. Always be hiring even […]
Is My Shop a Good Fit For Shop Marketing Pros?
TLDR: Not every shop is ready for high-level marketing, and that’s okay. The best-fit clients for Shop Marketing Pros are experienced, data-driven shop owners who want to grow their brand, not just fill bays. They’re clear on their goals, operationally ready, open to collaboration, and looking for a long-term marketing partner who understands the auto repair […]
The Best Aftermarket Automotive Conferences For You And Your Team To Attend in 2026
TL;DR: Not all conferences are worth your time and money. Here are the list actually deliver: Vision (#1) for personal development and world-class training, ASTA Expo (#2) for tight-knit community networking, STX (#3) for massive education with potential cost subsidies, AAPEX + SEMA (#4) where you go to SEMA for fun but AAPEX to make […]
What Do I Do If My Marketing Doesn’t Work?
TL;DR: Marketing failures happen for different reasons – sometimes it’s the platform (like Google), sometimes it’s your business processes (phone skills, capacity, pricing), and sometimes it’s just bad marketing. If the marketing is the issue, your company may issue a refund for services. If the reason is an internal issue, a good marketing company should […]
How Do I Know What Marketing Services My Auto Repair Shop Needs?
TL;DR Not sure where to start with marketing? You’re not alone. Most shop owners feel overwhelmed or unsure. The key is to begin with your goal. If you need a car count fast, run ads. If you’re playing the long game, invest in SEO. Want to build community and brand trust? Focus on social media. […]
Why Auto Repair Shops Leave Marketing Agencies
TL;DR – Why Shops Leave Marketing Agencies Auto repair shops leave marketing agencies for one of three reasons: poor ROI, misaligned expectations, or internal shop breakdowns. Sometimes the agency didn’t deliver. Sometimes the shop never gave the strategy enough time to work. The smart owners are the ones who dig in, fix what needs fixing, […]