Friends, one of the discussions in the country right now is about the gas shortage. Politics aside, people in affected areas are[..]
If you’re an active shop owner in the automotive repair industry then you’ve surely heard that April is National Car Care Month. But what do
The following article was originally published on our main agency website. We’ve gone through the process now of setting up these Google Guarantee Ads for a
I want to talk to you about how to determine which advertising tactics to invest in, how to know if they’re working and when to make your choices. It’s a lot to keep up with for a business owner. So let’s dig in and help you solve the puzzle of advertising.
You decided to take the plunge into owning your own shop! Congratulations. Now, you’ve got a ton of work to do! If you haven’t heard the story of when Brian and I started our first shop – let me share it with you.
Recently we taught a class for the Automotive Service Association’s Florida Chapter. In that session, a shop owner was asking about the methods that could be used to market his shop to both Spanish speaking and English speaking consumers. Let’s dig in.
Moving an auto repair shop to a new location can be a fun and exciting time. It’s also a tremendous amount of work and can bring a lot of stress if the move isn’t planned out well. This article is going to talk about what you need to do in your marketing when you move your auto repair shop to a new location.
We recently received a question from a repair shop client wondering how to organically encourage their customers to recommend them to their friends. You know how you often see posts on Facebook where people are asking for recommendations? For customers to naturally want to recommend you it will always start with how you treated them.
When we had our repair shop email marketing was not a big thing. Also, shop software that would email service reminders was not a popular thing. But now, I honestly don’t know how repair shops can really do it all without collecting email addresses. Can you run a shop without yet? Yes, but you can do so much more if you do collect them!
If you’re a part of a business right now, you need to make sure that your brand is the epitome of the three C’s:
Culture, Connection, and Customer Service.Â
