https://youtu.be/DXiZohZBX4A When it comes to digital auto repair shop marketing, even the best-laid plans have the potential to go off the rails. But how would
As Kim and I travel all over the country teaching classes on marketing, it’s apparent when we start talking to shop owners that they can
Auto repair shop owners tend to look at marketing in two different ways. Some see marketing as an expense. Savvy business owners see marketing as
So, you read our blog on finding content and you snapped a few photos of your shop, the team, and of some super neat repairs
Do you ever look at the upcoming month on your calendar and find yourself wondering how you’ll ever fill it with content? Or, where in
We do not shy away from sharing our tragic road construction story. After all, it is part of us, our history, our present, and will
Appreciation. It’s a simple but profound and important word. It’s defined as… “recognition and enjoyment of the good qualities of someone or something” That alone deserves
People will tell you that “marketing is marketing is marketing.” That may be true when it comes to the fundamental techniques you use. When it
When it comes to a website, people tend to pay a lot of attention to things like its aesthetics, certain info being “above the fold,”
Pretty much every auto repair shop I know of is trying to hire technicians. I guess because Facebook knows I’m in this space, they like
