EPISODE: 206 – AI Nuggets from Our SEO Director
AI isn’t just changing SEO. It’s changing the way people choose an auto repair shop.
Brian Walker sits down with Michelle Travis to talk through what shop owners need to understand about AI-first SEO, zero-click search, brand trust, reviews, content depth, and why website traffic may go down[…]
EPISODE: 200 – Everything That Has Changed in Auto Repair Marketing Since Episode 1
Two hundred episodes in, and a lot has changed. In this milestone conversation, Brian and Kim, look back at the biggest shifts in auto repair marketing since episode one, from the rise of AI and Local Service Ads to the growing importance of your Google Business Profile[…]
EPISODE: 198 – Differentiating Your Shop Through Market, Message, and Method with Rick White
If your shop looks and sounds like every other shop in town, you’re just another option in the sea of sameness. In this episode, Brian Walker sits down with Rick White of 180BIZ to talk about what it really takes to differentiate your shop[…]
EPISODE: 197 – Why Great Shop Owners Refuse to Settle with Parker Branch
Big goals require big standards, and that is exactly what Brian Walker and Parker Branch dig into in this conversation from VISION. Parker shares why he refuses to accept playing small, how coaching helped shape his growth, and what it looks like to push yourself, your team, […]
EPISODE: 189 – The Most Important KPI You’re Not Tracking with Chris Cotton
You might be tracking average repair order, car count, even gross profit, but are you looking at your average estimate? In this episode, Brian Walker sits down with coach and shop owner Chris Cotton to dig into what may be the most underutilized KPI[…]
EPISODE: 186 – Our Favorite Episodes of 2025
Want a shortcut to the best episodes from 2025 that’ll breathe new life into your mindset, your marketing, and your mission as a shop owner? This one’s a must-listen. Kim and Brian sat down[…]
