EPISODE: 120 – How To Work With A Marketing Partner
Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential.
We’ll cover the key responsibilities you need to take on, from meeting with your marketing team to providing access and sharing important updates. We’ll also discuss how staying active in your community and delivering a great customer experience can make your marketing efforts even more effective.
If you’re ready to learn how to enhance your marketing partnership and see better results, this episode is for you. Let’s dive in!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Timestamps
Introduction to the Podcast (00:00:10)
Brian Walker welcomes listeners and introduces the episode’s focus on the role of shop owners in marketing.
The Importance of Owner Involvement (00:01:22)
Discusses how active participation from shop owners leads to better marketing results.
Access to Marketing Tools (00:03:18)
Emphasizes the need for shop owners to provide marketers with necessary access to platforms and tools.
Sharing Business Updates (00:04:24)
Encourages owners to inform marketers about staffing changes and significant business events.
Communicating Repair Trends (00:05:24)
Highlights the importance of sharing common repair trends to enhance marketing strategies.
Providing Visual Content (00:06:21)
Stresses the need for shop owners to send pictures and videos for authentic marketing materials.
Thought Leadership Contribution (00:09:17)
Encourages owners to share their unique knowledge to create impactful marketing content.
Introducing Marketers to Coaches (00:10:07)
Suggests connecting marketers with business coaches for accountability and improved performance.
Sharing Financial Metrics (00:12:04)
Discusses the importance of providing financial data to marketers for effective analysis and strategy.
Setting Realistic Goals (00:13:00)
Stresses the need for clear communication of goals and expectations between owners and marketers.
Coordinating with Other Marketing Efforts (00:13:56)
Encourages shop owners to inform marketers about other marketing activities to ensure cohesive strategies.
Understanding ROI Based on Lifetime Value (00:14:58)
Importance of viewing ROI through the lens of customer lifetime value rather than just the first visit.
Community Involvement for Effective Marketing (00:16:45)
Engaging in local events enhances brand recognition, making marketing efforts more effective.
Creating Raving Fans (00:18:46)
Focus on delivering exceptional customer experiences to foster loyalty and advocacy among clients.
Importance of Owner Involvement (00:19:53)
Shop owners must actively engage in marketing efforts for better results, despite hiring professional marketers.
Closing Remarks and Thanks (00:20:53)
Brian wraps up the episode, encouraging listeners to take marketing responsibility and thanking sponsors.
How To Get In Touch
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com
Facebook – facebook.com/shopmarketingpros
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com
Lagniappe (Books, Links, Other Podcasts, etc)
- https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ – The Weekly Blitz By Chris Cotton
- https://www.kenblanchardbooks.com/book/raving-fans/ – Raving Fans
- Building a Brand : https://shopmarketingpros.com/ep-061-what-is-a-brand/
