TL;DR: Most shop owners either try to do all their marketing themselves, hire someone in-house, or work with an agency, but they’re not sure which
TL;DR: Quick SWOT Breakdown for Busy Shop Owners Strengths: Double down on what sets your shop apart: skills, relationships, location, and reputation. If you don’t
If you’re running a shop and trying to take things to the next level, you’ve probably felt the pressure. Maybe you’ve hit a plateau. Maybe
This past December, we were having our 2-day offsite EOS meeting. During that meeting we do an exercise called “The One Thing.” During this exercise,
Coupons. Just mentioning the word in an auto repair shop owners’ group is enough to start a heated debate. Some shop owners swear by them,
What if I told you that your customer’s journey with your shop starts long before a customer walks through your door? Long before they think
As an auto repair shop owner, you might be wondering, “Should I start a podcast for my business?” The short answer is yes. It can be
I recently had the opportunity to write a guest post for Agency Analytics. It’s all about how Profit First changed the financial picture of my
There are so many choices today when it comes to marketing your auto repair shop. I see shop owners posting questions in various industry Facebook
I’m resisting the urge to go on a long tangent in this article about the UAW strike, so except for this first section I’m going to stick to this topic from a standpoint of how you should work the topic into your marketing.[…]
