How Do I Get My Shop to Show Up in AI Search Results?
TL;DR: AI search is changing how customers find auto repair shops. Right now, about 5% of searches happen in AI platforms like ChatGPT and Gemini, with 95% still in traditional search engines. But that 5% is growing fast. To show up in AI results, you need schema data, content with summaries and details, tech bios […]
SEO vs AEO: How AI is Changing Search for Auto Repair Shops
Build your 2026 auto repair marketing plan now. Review 2025, map real strategies, and grow with clarity. Start with a free DMI.
What’s The New “Have AI Call” Tool in Google?
TL;DR: Google’s AI is calling auto repair shops right now, asking for pricing and availability on behalf of customers. Most shops are fumbling these calls and losing leads without even knowing it. Good responses boost your local SEO for auto repair shops and bring in quality customers. Bad answers can result in a lost possible […]
Want More Cars in the Bays? Be Everywhere People Search for Auto Repair
TL;DR: Most shops do great work but stay invisible when customers are searching. The solution isn’t spending more; it’s showing up consistently where people already look. Start with free tools like Google Business Profile and social media, then layer in local sponsorships and targeted ads. The goal is simple: be the name customers already know […]
Why Do I Need Keywords in My Reviews? Most Shops Are Leaving Money on the Table
TL;DR: Keywords in your Google reviews are a secret weapon most auto repair shops ignore. When customers mention your location, their vehicle type, and the service you performed, Google connects you with people searching for exactly that. Generic “great shop!” reviews feel nice, but don’t help visibility. Detailed reviews like, “This is the next BMW […]
Why Long Content Matters for SEO and AI Suggestions
EPISODE: 170 – Why Long Content Matters for SEO and AI Suggestions with Michelle Travis
In this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Michelle Travis, Director of SEO at Shop Marketing Pros, to break down a question more and more shop owners are asking[…]
2025 Proven Marketing Strategies for Auto Repair Shops: Lessons from the Last Quarter
Traffic dropped? Learn how Google’s 2025 update hit shops and what SEO strategies are helping smart auto repair shops bounce back fast.
How To Rank Auto Repair Keywords In Large Cities
EPISODE: 122 – How To Rank Auto Repair Keywords In Large Cities
Welcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city[…]
How To Rank For Auto Repair Keywords In A Large City
There’s a common misconception out there that SEO is SEO is SEO. That’s like saying an oil change is an oil change, and that’s all fine until a Bugatti Veyron pulls into your shop. The fact is it’s a lot easier to rank for the term “auto repair Fernwood MS” than it is to rank for the […]
Surefire Ways To Get Your Google Business Profile Suspended
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops. Show Notes How To Get In TouchGroup – Auto Repair Marketing MastermindWebsite – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/bookInstagram – @shopmarketingpros Questions/Ideas – [email protected]