How To Get Your Customers To Like Your Team
The first time a customer meets your team might not even be at your shop. It could be during a quick phone call, at a community event, or even while standing in the grocery store checkout line. No matter where it happens, that first impression sticks with people far longer than we sometimes realize. In […]
Acquisition Marketing vs. Retention Marketing: Which Will Grow Your Auto Repair Shop?
TL;DR:By the end of this, you’ll know the difference between acquisition and retention marketing and why the best shops use both. Acquisition brings in new customers but costs more and starts from zero trust. Retention is cheaper, builds loyalty, and turns one job into many through repeat visits and referrals. Use acquisition to fill the […]
SMP vs Fractional CMO vs Coach – What Does Each Do?
EPISODE: 167 – SMP vs Fractional CMO vs Coach – What Does Each Do?
In this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you’re trying to figure out […]
The ROI of Kindness: How Giving Creates Growth in Your Business
EPISODE: 166 – The ROI of Kindness: How Giving Creates Growth in Your Business
In this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida. Christina shares the behind-the-scenes story of their now-annual teacher[…]
Mental Fitness in Shop Crisis
EPISODE: 165 – Mental Fitness for Shop Owners w/ Rachel Spencer & Lisa Ann – Coping with Chaos
Let’s be real, owning a shop isn’t just about fixing cars. It’s about managing chaos, wearing 15 different hats, and staying strong through it all. And sometimes? That strength takes a serious hit[…]
What Should My Acquisition Cost Be For A New Client?
Let’s go ahead and get this out of the way upfront: I’m going to answer your question without actually answering your question. But I am going to show you how to determine what your acquisition cost should be. And here’s why… Every now and then, someone in a group or on a forum asks, “What […]
Car Giveaways and Community Involvement – with Chris Luoma
EPISODE: 164 – Car Giveaways and Community Involvement – with Chris Luoma
When it comes to community involvement, some shops talk about it and others just do it. In this episode, I sit down with Chris Luoma, third-generation owner of Jerry’s Automotive in Lansing,[…]
Write a Children’s Book! – with Ben Tilson
EPISODE: 162 – Write a Children’s Book! – w/ Ben Tilson
Ever meet someone in this industry doing something completely out of the box, and it works? That’s Ben Tilson. Kim sits down with Ben, the second-generation owner of Tilson’s Auto Repair in Rochester[…]
2025 Proven Marketing Strategies for Auto Repair Shops: Lessons from the Last Quarter
Traffic dropped? Learn how Google’s 2025 update hit shops and what SEO strategies are helping smart auto repair shops bounce back fast.
Marketing Auto Body Shops with Daniel Burkholder
EPISODE: 160 – Marketing Auto Body Shops with Daniel Burkholder
Most shop owners don’t think about marketing when things are going great, but wait until the car count drops or the phones go quiet. That’s when the panic hits, and all eyes turn to marketing. But what if your[…]