The Great Google Ads Hack of 2025
EPISODE: 190 – The Great Google Ads Hack of 2025
December 16th, Shop Marketing Pros’ Google Ads MCC was hacked, and what should’ve been a quick fix turned into an eight-day nightmare of lost access, fraudulent campaigns, and even attempted $500,000 account “preload” charges. Brian Walker and Hallie Wasinger lay out the full timeline[…]
How ASCCA Protected Shops’ Ability to Track Google Ads—An Insider Update with Dave Kusa
EPISODE: 184 – How ASCCA Protected Shops’ Ability to Track Google Ads—An Insider Update with Dave Kusa
California auto repair shop owners, there’s a new regulation that almost flew under the radar, and if you’re doing any kind of digital advertising, you’ll want to hit play[…]
Google Ads for Auto Repair: Your Fast Lane to New Customers
Google Ads for auto repair shops done right brings high-intent customers fast. Learn what works vs. what drains your budget. Book your discovery call today!
Search Ads vs. Local Services Ads: What Works Best for Your Shop?
TL;DR: LSA works best for general repair, delivering lower-cost, high-intent leads you only pay for if they’re valid. GSA offers full control and broader targeting, making it better for specialty work or areas LSA can’t reach. If you can, run both to capture more customers and maximize results. Quick Update Before You Read Google is […]
What Can Go Wrong With Local Services Ads
Quick Update Before You Read Google is making some changes you need to know about. The Google Guaranteed badge inside Local Services Ads is going away on October 20, 2025. It’s being replaced with something called Google Verified.Here’s the deal: the new badge still means you’ve been vetted by Google, but it no longer comes with the money-back guarantee […]
What Are Google LSAs and Should Your Auto Repair Shop Be Using Them?
Quick Update Before You Read Google is making some changes you need to know about. The Google Guaranteed badge inside Local Services Ads is going away on October 20, 2025. It’s being replaced with something called Google Verified. Here’s the deal: the new badge still means you’ve been vetted by Google, but it no longer comes with the […]
There’s No Such Thing As A Price Shopper
EPISODE: 159 – There’s No Such Thing As A Price Shopperketing
When car count dips and phones go quiet, the first call most shop owners make is to their marketing company. But what if the issue isn’t the marketing[…]
The Roller Coaster That is Google Ads
EPISODE: 158 – The Roller Coaster That is Google Ads
If you’ve ever felt like your Google Ads were rockin’ one month and dead the next, you’re not crazy[…]
Google’s Local Service Ads – Everything You Need To Know
EPISODE: 145 – Google’s Local Service Ads – Everything You Need To Know
Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead[…]
Google’s New Local Service Ads: What Auto Repair Shops Need to Know
Attracting new customers is key to growing any auto repair shop, and Google’s Local Service Ads (LSAs) are now making it easier—with a catch. The latest verification process from Google goes beyond simple advertising; it’s about building trust with your customers and earning Google’s seal of approval. Here’s what you need to know to stay […]