How To Brand Your Auto Repair Shop as a Concierge Repair Shop
What if your customer experience was so good that they’d never think of going to another shop again? That’s the power of concierge auto repair—an elevated service model designed to create unforgettable experiences. And here’s the thing: you don’t have to overhaul everything overnight. If you’ve ever wanted to attract higher-end clients and transform your […]
Branding Your Shop As A Concierge Auto Repair Shop
EPISODE: 131 – Branding Your Shop As A Concierge Auto Repair Shop
Standing out in the auto repair industry takes more than just great service—it’s about creating an experience that keeps clients coming back[…]
Making Your Brand Stand Out
EPISODE: 121 – Making Your Brand Stand Out
Learn key strategies to make your auto repair shop stand out, from customer service to branding, and how to differentiate your shop in a crowded market.
How To Make Your Brand Stand Out From Your Competitors
Differentiate: to ascertain what makes someone or something different. Do you believe that your auto repair shop is the same as every other auto repair shop? Most shop owners don’t, and they’re right. As Kim and I have traveled all over this country and visited our clients as well as many other auto repair shops […]
Promotional Products for Auto Repair Shops
EPISODE: 103 – Promotional Products for Auto Repair Shops
Naming Your Auto Repair Shop
EPISODE: 086 – Naming Your Auto Repair Shop
Our first auto repair shop was named “Behind the Star”. That may make you want to stop listening right now as we clearly had no idea what we were doing. But if we learn[…]
A Shop Owner’s Story of Creating a New Logo
EPISODE: 066 – A Shop Owner’s Story of Creating a New Logo
In this podcast episode, Brian Walker interviews Don Stardy from GLP Automotive, who shares his experience with creating a new logo for his shop. Don explains that[…]
What is a “Brand”?
EPISODE: 061 – What is a “Brand”?
People tend to think of a company’s brand as their logo, colors, and maybe some fonts. But there’s so much more to a brand. It goes so much deeper than[…]
How To Attract High-End Clients
A common question we get when working with our clients is “What can we do to attract high-end clients who will spend money and actually take care of their cars?” This isn’t one of those questions I can answer with a “do this thing, and this will happen” kind of answer. Attracting high-end clients requires […]
Branding Doesn’t End With Vectors And Color Palettes
The following article was originally published on our main agency website. We’ve gone through the process now of setting up these Google Guarantee Ads for a couple of roofers and they’re seeing great results. We know this is going to be huge for auto repair shops as well. We hope you find value in this article. […]