Meet the PRO:
TOP WORK STRENGTHS: Detail-oriented, proactive, and turning complex data into actionable insights
ABOUT: Siena thrives at the intersection of creativity and analytics, using data to drive decisions, improve performance, and show real business impact. She started her career in fintech before moving into e-commerce and marketing analytics, spending several years building dashboards, campaign analysis, KPI tracking, automation, and performance reporting. Along the way, she’s found she loves not just the numbers, but solving operational problems and helping teams make smarter decisions.
Her favorite part about being in the automotive space so far: “I’m still learning about the automotive industry, but one thing I’m hoping to gain from being in this space is finally learning how to drive. So far, though, I’ve really enjoyed seeing how data, marketing, and operations all connect to help shops grow and improve customer experience.”
MORE ABOUT Siena
MY FAVORITE QUOTE:
“It’s not an END, but an AND.” A reminder that difficult moments don’t always mean everything is over; sometimes they’re just transitions to something new.
MY SECRET TALENT:
I can survive on very little sleep when hyperfocused… though I do NOT recommend it as a skill.
IF I COULD HAVE A SUPERPOWER:
The ability to pause time, mainly so she can sleep properly, catch up on life, and finish all her tasks without feeling rushed.
I’M KNOWN ON THE TEAM FOR:
Being the person who says “let me check on that first” and “let me know your thoughts” after leaving a long explanation or spreadsheet comment.
MY HOT TAKE:
Half of “data issues” are actually definition and alignment issues.