ABOUT: Alyssa loves that marketing constantly pushes her outside her comfort zone. It asks her to step into someone else’s shoes and think creatively from multiple angles to capture people’s attention. Marketing is a very different path from what she studied during her undergraduate degree, and it never crossed her mind that she would end up in this industry. Staying open to new experiences changed that, and the continuous growth she has found along the way is what she loves most. In her administrative role on the Digital Ads team, she builds the foundation that supports both the agency team and the shop owners SMP serves, from spreadsheets and tag checks to setup processes.