EPISODE: 153 – Preparing for July’s Marketing
July’s here, and while the calendar might look quiet, your marketing shouldn’t be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.
From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.
You’ll also learn how to use slower days to plan, boost team morale, and build content that connects.
Hit play, get inspired, and keep that summer momentum rolling! ☀️
Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops.
Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com
Timestamps
Preparing for July Marketing (00:00:25)
Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety.
Engaging with the Community (00:01:10)
Emphasis on keeping customers engaged during a slow month and using social media effectively.
Back to School Promotions (00:02:04)
Importance of early planning for back-to-school promotions and community involvement in school supply drives.
Vehicle Maintenance for College Students (00:03:22)
Encouraging vehicle check-ups for college students returning home for summer before heading back to school.
Utilizing CRM for Client Communication (00:04:40)
Using customer relationship management tools to remind clients about vehicle maintenance for college students.
Busy Summer Months (00:05:26)
Advice on managing busy summer months and scheduling maintenance during slower periods in August and September.
Summer Safety and Vehicle Maintenance (00:06:37)
Highlighting the importance of vehicle safety checks during the hot summer months.
Creative Marketing Ideas for July (00:07:08)
Suggestions for fun marketing content ideas, including engaging with technicians during slower days.
National Days and Events (00:09:09)
Discussion on leveraging national days and events for creative marketing strategies in July.
Community Engagement through Sports (00:10:45)
Using local sports events to engage the community and promote the shop through giveaways or themed events.
Sponsorship Mention – RepairPal (00:11:27)
Highlighting the benefits of being part of the RepairPal certified network for auto repair shops.
Sponsorship Mention – App Fueled (00:12:26)
Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.
International Chicken Wing Day (00:13:29)
Ideas for celebrating International Chicken Wing Day with team cookouts and social media engagement.
Local Wing Joints (00:14:36)
Discusses supporting local wing restaurants instead of chains and engaging with the community.
Air Conditioning Appreciation Day (00:15:29)
Highlights a creative marketing opportunity related to air conditioning services in July.
4th of July Promotions (00:15:42)
Ideas for engaging with the community during Independence Day celebrations and events.
National Workaholics Day (00:16:00)
Celebrating dedicated employees who go above and beyond in their work.
Social Media Trends (00:16:11)
Explores a social media video trend showcasing employee arrival times at the shop.
Father-Daughter Walk Day (00:17:30)
Encourages sharing personal stories to build trust with customers through family connections.
Food-Related National Days (00:18:08)
Lists various food-themed days in July for potential marketing content.
Collector Car Appreciation Day (00:18:43)
Promotes showcasing unique collector cars that shops work on.
Cheer Up the Lonely Day (00:19:56)
Encourages shops to engage with lonely customers and give back to the community.
National Tattoo Day (00:20:14)
Engaging social media campaign idea involving employees’ tattoos and their meanings.
National Ugly Truck Day (00:20:46)
Celebrating unique or old trucks associated with the shop and creating engaging content.
National Hire a Veteran Day (00:21:48)
Showcasing and appreciating veteran employees within the shop.
All or Nothing Day (00:22:13)
A brainstorming prompt for creative marketing ideas related to repair orders.
Campaign Ideas Discussion (00:22:49)
Overview of social media campaign strategies for engaging customers.
Engaging Summer Campaigns (00:23:40)
Ideas for interactive summer-themed campaigns to connect with customers.
Importance of Year-Round Marketing (00:24:53)
Emphasizes consistent marketing efforts to maintain business during slow periods.
How To Get In Touch
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Lagniappe (Books, Links, Other Podcasts, etc)
July Social Media Content Topics
Days of the Year
National Calendar
