EPISODE: 123 – Never, Ever Let Your Domain Name Expire
Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don’t worry, we’re here to guide you through it!
We’ll dive into the risks of letting your domain lapse and share practical steps to make sure this never happens to you. This episode is packed with essential advice that could save you a fortune and keep your online presence safe.
Grab your headphones, hit play, and let’s dive in!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Timestamps
Introduction (00:00:01)
The host introduces the Auto Repair Marketing Podcast and the episode’s main topic.
Consequences of Domain Expiration (00:00:10)
Discussion on what happens when a domain name expires, emphasizing serious repercussions.
Client Experience (00:01:13)
A personal client case where the domain name expired despite warnings, highlighting the issue’s seriousness.
Importance of Domain Renewal (00:02:21)
Explanation of the need for periodic domain renewal to avoid website downtime and other issues.
Domain Name Predators (00:03:14)
Overview of individuals who purchase expired domains to resell them at high prices.
Cost of Losing a Domain (00:04:20)
Details on the financial implications of losing a domain, including recovery costs and SEO impacts.
Indirect Costs of Domain Loss (00:06:30)
Discussion on business losses and SEO ranking drops resulting from an expired domain.
Tips to Prevent Domain Expiration (00:07:32)
Practical advice on how to ensure your domain name remains active and protected.
Checking Domain Registrar Information (00:08:27)
Instructions on how to log in to your domain registrar and verify account details.
Setting Up Auto-Renewal (00:09:31)
Recommendations for setting domains to auto-renew and managing payment information.
Annual Domain Check Reminder (00:10:37)
Encouragement to schedule yearly reminders for domain account checks and updates.
Conclusion and Thanks (00:11:35)
Closing remarks, thanking sponsors and encouraging listeners to check out related resources.
How To Get In Touch
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com
Facebook – facebook.com/shopmarketingpros
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com
