EPISODE: 122 – How To Rank Auto Repair Keywords In Large Cities
Welcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you’re in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, you can get your shop to rank higher and bring in more customers.
In this episode, we’ll cover the key SEO basics you need, from optimizing your Google Business Profile to gathering keyword-rich reviews. We’ll also dive into the power of long-tail keywords and creating high-quality, authoritative content that sets you apart. If you’re ready to take your SEO to the next level and compete in a crowded market, this episode is for you. Let’s get started!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Timestamps
Introduction to the Episode (00:00:10)
Brian Walker introduces the episode and thanks RepairPal for their support.
SEO Misconceptions (00:00:40)
Brian explains the misconception that SEO is the same everywhere, comparing urban and rural keyword challenges.
Ranking Challenges in Large Cities (00:01:11)
He discusses the difficulty of ranking for keywords in competitive areas like Houston versus smaller towns.
The Importance of SEO Basics (00:02:06)
Brian emphasizes the need for foundational SEO techniques, regardless of location.
Completing Your Google Business Profile (00:03:07)
He advises ensuring your Google Business Profile is fully complete and accurate.
Encouraging Keyword-Rich Reviews (00:03:50)
Brian suggests asking clients for descriptive reviews that include relevant keywords.
Posting Regularly on Google Business Profile (00:04:06)
He recommends posting regularly to your Google Business Profile to improve visibility.
Building Citations for SEO (00:04:51)
Brian explains the importance of building citations and niche citations for better SEO.
Creating Authoritative Website Content (00:05:14)
He stresses the need for high-quality, comprehensive content on your website.
Balancing Patience with Action in SEO (00:06:06)
Brian discusses the need for patience in SEO while also taking proactive steps.
Asking Clients for Descriptive Reviews (00:09:55)
He reiterates the importance of encouraging detailed reviews from clients.
The Role of Citations in SEO (00:10:51)
Brian defines citations and explains how they help improve local SEO rankings.
Creating High-Quality Content (00:11:51)
He emphasizes the need for creating in-depth, authoritative content to rank well.
The Concept of Ten X Content (00:12:54)
Brian introduces the idea of creating content that’s ten times better than competitors’ offerings.
Conclusion and Call to Action (00:13:53)
He concludes by encouraging listeners to create high-quality content and offers his book as a resource.
Backlink Importance (00:15:03)
Discusses the significance of backlinks in SEO and the risks of improper link building.
Long Tail Keywords Strategy (00:16:02)
Introduces the concept of long tail keywords and their advantages in high competition areas.
Examples of Long Tail Keywords (00:17:00)
Provides examples of long tail keywords relevant to auto repair that can attract specific customers.
Content Strategy for Long Tail Keywords (00:18:58)
Explains how a good content strategy naturally incorporates long tail keywords for better SEO.
Balancing Primary and Long Tail Keywords (00:19:55)
Emphasizes the need to optimize for both primary and long tail keywords for effective SEO.
Transitioning from Mobile to Brick-and-Mortar (00:21:51)
Advice for shops transitioning to a physical location, highlighting the importance of updating website content.
SEO Strategies for Non-High Competition Areas (00:22:51)
Discusses the importance of maintaining strong SEO practices even in lower competition markets.
Conclusion and Resources (00:23:43)
Wraps up the discussion, promoting additional resources on the website and thanking the sponsor.
How To Get In Touch
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com
Facebook – facebook.com/shopmarketingpros
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com
Lagniappe (Books, Links, Other Podcasts, etc)
- How a Trip to Key West Solidified What I Know About Reviews: https://shopmarketingpros.com/a-trip-solidified-what-i-know-about-reviews/
- Keywords in Reviews – Adding Fuel to the Fire : https://shopmarketingpros.com/keywords-in-reviews-adding-fuel-to-the-fire/
- SMP Blog: https://shopmarketingpros.com/how-to-rank-for-auto-repair-keywords-in-a-large-city/
- They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/
- Moz: https://moz.com/
- The Ultimate Guide to Auto Repair Shop Marketing : https://shopmarketingpros.com/book/
- Semrush Link Building: https://www.semrush.com/blog/link-building/
