Marketing Mistakes and Kim’s Pet Peeves

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EPISODE: 063 – Marketing Mistakes and Kim’s Pet Peeves

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Talking Points

Why Pet Peeves? They’re annoying. We don’t typically go negative, but sometimes there’s a time for it.
We see them everywhere (busy billboards) – driving down the road, scrolling social, visiting websites…
What turns you off when looking for a product/service? Email us. Post in our group!
Think about the customer journey – from their search for you all the way to after the purchase
My Personal Pet Peeves:
- When a phone # is not clickable on a website
- Seeing the same social media post on multiple profiles
- No way to conveniently contact the company
- Marketing that doesn’t match the experience
- Voice mail that’s full
- FB Ads for a shop in another part of the country
- Brand Confusion
- Not responding to a phone message or form fill
- Lack of CTA
My Team’s Marketing Mistakes Observations
- Marketing that lacks cohesive messaging. Every medium is independent.
- Going straight for the sale
- Forgetting to promote your services
- Marketing without learning
- Hiring local or the cheapest
- Having no plan
- Not sharing who are you (literally and figuratively)
- Not knowing your audience
- Failing to go organic marketing
- Believing Google Ads will save you
- Stopping! I’m busy so let me stop my marketing…. Creates panic in the long run.
- Not representing the entire team/shop
- Lacking understanding in the value of a great website/landing page
- Terrible phone skills

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com
Facebook – facebook.com/shopmarketingpros
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com