The Auto Repair Marketing Podcast with Brian and Kim Walker, Episode 63, titled "Marketing Mistakes And Kim's Pet Peeves." Brian and Kim Walker are smiling and standing side by side.

Marketing Mistakes and Kim’s Pet Peeves

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EPISODE: 063 – Marketing Mistakes and Kim’s Pet Peeves

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Talking Points

  • Why Pet Peeves? Theyโ€™re annoying.  We donโ€™t typically go negative, but sometimes thereโ€™s a time for it. 
  • We see them everywhere (busy billboards) – driving down the road, scrolling social, visiting websitesโ€ฆ
  • What turns you off when looking for a product/service? Email us. Post in our group! 
  • Think about the customer journey – from their search for you all the way to after the purchase
  • My Personal Pet Peeves:
    • When a phone # is not clickable on a website
    • Seeing the same social media post on multiple profiles
    • No way to conveniently contact the company
    • Marketing that doesnโ€™t match the experience
    • Voice mail thatโ€™s full 
    • FB Ads for a shop in another part of the country
    • Brand Confusion
    • Not responding to a phone message or form fill
    • Lack of CTA
  • My Teamโ€™s Marketing Mistakes Observations
    • Marketing that lacks cohesive messaging. Every medium is independent.
    • Going straight for the sale
    • Forgetting to promote your services
    • Marketing without learning
    • Hiring local or the cheapest
    • Having no plan
    • Not sharing who are you (literally and figuratively)
    • Not knowing your audience
    • Failing to go organic marketing
    • Believing Google Ads will save you
    • Stopping! Iโ€™m busy so let me stop my marketingโ€ฆ. Creates panic in the long run.
    • Not representing the entire team/shop
    • Lacking understanding in the value of a great website/landing page
    • Terrible phone skills

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com 
Facebook – facebook.com/shopmarketingpros 
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com

THIS PODCAST HAS BEEN MADE POSSIBLE BY

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