EPISODE: 046 – Your CRM May Be Lying To You w/ Justin Rae
Intro
One of the biggest complaints we hear from shop owners is they don’t trust the numbers from their CRM. They have good reason for this. In the world of marketing, we refer to the connection of dollars earned to the marketing channels that produced those dollars as “attribution”. This week we talk to Justin Rae, founder of Cinch CRM. Justin talks with us about attribution and his passion for creating accurate numbers that the shop owner can trust.
Talking Points
- Attribution defined, and Justin’s history with creating trustworthy attribution
- How long revenue be attributed to a single marketing action
- Multi-channel attribution
- The types of marketing actions can you give attribution to with a CRM
How To Get In Touch with Cinch CRM
Website – https://cinch.io/
LinkedIn – https://www.linkedin.com/company/cinchplatform/
Facebook – https://www.facebook.com/CinchPlatform/
YouTube – https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com
Facebook – facebook.com/shopmarketingpros
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com
